Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Marketing Coordinator leading content strategy and governance across channels for Sicredi. Ensuring alignment and execution with business objectives and stakeholder priorities in a hybrid work setup.
Responsibilities
- Lead tactical content planning (social media, website and blog), structuring calendars, priorities and deliverables with narrative coherence and efficiency.
- Work in partnership with Planning and Strategy to define and maintain editorial guidelines (territories, audiences, tone and key messages).
- Define formats, approaches and distribution of content by channel, aligning brand/product objectives with business needs.
- Integrate cross-channel operations (social media, website/blog and media), connecting Always On, campaigns and specials to increase asset reuse and standardize workflows with systemic efficiency.
- Lead and develop the content team, assigning workloads, monitoring quality and deadlines, and fostering technical growth and best practices.
- Establish content governance with internal areas and partners (rituals, SLAs and approval flows), ensuring alignment and timely decisions.
- Orchestrate the interface with media/brandformance, influencer and site technical teams, ensuring clear briefs, execution monitoring and synergy for performance and target achievement.
- Monitor content and channel KPIs, analyze results, identify opportunities and implement continuous optimizations.
- Ensure the evolution of SEO/GEO and topical and domain authority, defining content guidelines, supporting the use of tools and monitoring deliverables with a medium- and long-term perspective.
- Ensure the sustainability of the content operation by sizing demand and team capacity, organizing processes and maintaining quality standards in deliveries.
Requirements
- Education: Bachelor's degree (preferably in Communication, Marketing, Journalism, Advertising or related fields).
- Technical knowledge: strategy and tactical planning of digital content; content management for social media, website and blog; SEO/GEO, topical authority and domain authority; performance analysis and content KPIs; project management, processes and editorial workflows; experience with brand, product and special campaigns; integration with paid media, influencer marketing and brandformance.
- Competencies: strategic vision with strong execution capabilities; leadership, organization and prioritization; clear communication and the ability to coordinate with multiple stakeholders; analytical mindset, data- and results-oriented; ownership and systemic thinking.
Benefits
- Fixed 14th and 15th salaries.
- Profit-sharing (based on seniority).
- Health and dental plans with no co-payment.
- Well-being programs with Wellhub (formerly Gympass), including Nutrition, Psychology, Occupational health services, Massage, running groups and local gym access.
- Meal and food allowances – flexible percentage allocation between meal and food cards (VA/VR), with no co-payment.
- Extended maternity and paternity leave.
- Childcare or nanny allowance for children up to 6 years and 11 months.
- Support for children with disabilities, no age limit.
- Life insurance.
- Private pension plan up to 8% of salary.
- Training platform – Sicredi Aprende, with a variety of courses.
- 40-hour workweek – using a time bank system.
- Remote work allowance (except for positions that are 100% on-site).
Job title
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