Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Marketing Manager managing marketing campaigns for Paramount Pictures' film library across digital platforms. Collaborating with sales and marketing teams to drive audience engagement and revenue.
Responsibilities
- Lead the development and execution of marketing campaigns for Paramount's film library across digital transactional platforms
- Own campaign planning, product timelines, budgets, and deliverables to ensure initiatives are executed on time and within scope
- Analyze market trends, audience insights, and competitive activity to support and inform business objectives
- Partner cross-functionally with Sales, Marketing, and internal stakeholders to ensure seamless execution of library initiatives
- Collaborate closely with the Coordinator to develop thoughtful creative briefs, clearly defining objectives, target audiences, and key messaging
- Communicate assets, metadata, and campaign materials to third-party partners with accuracy, clarity, and timeliness
- Monitor, track, and report on competitive activity, industry trends, and sales performance, translating data into actionable insights that inform goals and strategy
Requirements
- Bachelor's degree in Business Administration, Marketing, Film, or a related field
- 4+ years of experience in brand marketing or product management, ideally within digital entertainment
- Proven success in managing marketing strategies and campaigns for feature film content
- Solid project management skills with the ability to manage multiple priorities simultaneously
- High level of proficiency in Excel, PowerPoint, and Photoshop
- Experience with marketing analytics and productivity tools (e.g., Tableau, Airtable, Slack) is a plus
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
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