Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Manager, Downstream Marketing at Stryker leading Surgical Care marketing strategies and product launches. Responsible for top-line revenue and cross-functional collaboration within a hybrid work model.
Responsibilities
- Shape annual marketing plans
- Lead product launches
- Develop compelling messaging and value propositions
- Partner closely with sales and cross-functional teams to accelerate growth and strengthen market position
- Assess market positioning and strengths/weaknesses of key competitors
- Share marketing intelligence and information with the team
- Interpret competitive analysis and incorporate it into product or portfolio marketing strategy
- Anticipate future competitive dynamics
- Develop processes to improve the accuracy and effectiveness of competitive analysis and market intelligence
- Identify BD targets to drive top-line growth and competitive advantage
- Connect product, portfolio, and business goals to brand vision and strategy
- Guide teams in allocating and reallocating marketing resources to support brand loyalty, customer acquisition and retention
- Advise on the planning and execution of multi-channel sales and marketing strategies
- Supervise others in the use of data collection, analysis, reporting tools, and analytical techniques to support business decisions
Requirements
- Bachelor’s degree
- 10+ years of work experience
- Experience working in the Medical device industry, marketing, or sales experience
- MBA preferred
- 5+ years of medical device or marketing experience
- 2+ years of people management experience
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Experience managing multiple projects while delivering on established timelines
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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