Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
About the role
- Senior Manager Marketing leading marketing strategies to drive brand visibility and revenue growth across diverse AMEAP regions. Overseeing execution of marketing activities and managing a marketing team.
Responsibilities
- Develop and implement regional marketing strategies and tactics to increase brand visibility, generate leads, and support revenue growth.
- Lead, mentor, and manage a team of marketing professionals, providing guidance, feedback, and support to maximize their performance and development.
- Collaborate closely with the executive team to align regional marketing strategies with overall company objectives and priorities.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape within the region.
- Develop regional marketing campaigns and initiatives that effectively target the identified customer segments and drive engagement.
- Oversee the execution of marketing activities, including digital marketing, social media, content creation, events, and advertising based on input from global marketing teams.
- Collaborate with the sales team to develop and implement regional lead generation and nurturing programs to support sales efforts.
- Establish and maintain strong relationships with key partners, stakeholders, and influencers within the region to enhance brand presence and generate opportunities.
- Monitor and analyze marketing performance metrics, regularly assessing the effectiveness of campaigns and making data-driven recommendations for improvement.
- Manage regional marketing budgets, ensuring optimal allocation of resources to achieve marketing goals and maximize ROI.
- Stay updated on industry trends, market dynamics, and regulatory changes that may impact regional marketing strategies.
- Provide regular reports and insights to senior management, highlighting key marketing performance indicators, trends, and recommendations.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA is a plus.
- Minimum 10 years of experience in marketing leadership roles, preferably within the same industry or related sector.
- Strong understanding of marketing strategies, tactics, and best practices.
- Advanced leadership and team management skills, with the ability to inspire and motivate a marketing team to achieve targets and deliver outstanding results.
- Demonstrated ability to build and maintain strong relationships with partners, stakeholders, and influencers at various levels.
- Strategic thinker with the ability to translate business objectives into actionable regional marketing plans and strategies.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively.
- Proven track record of developing and executing successful marketing campaigns and initiatives.
- Proficiency in digital marketing tools, analytics platforms, and other relevant technology platforms.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Ability to travel as required for business purposes.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
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