Marketing Manager focusing on Passenger Car Motor Oils in India at Shell. Responsible for strategy design, market share increase, and cross-functional collaboration.
Responsibilities
responsible for designing the category strategy for Passenger Car Motor Oils in the indirect channel
executing marketing & business objectives aligned with Global Category Priorities
developing and implementing category marketing action plans
creating compelling consumer/customer value propositions
leading Passenger Car sector strategy and P&L planning process
creating and owning the sector marketing activity calendar
maximizing value creation through pricing strategies
generating high impact, effective marketing campaigns
Requirements
7+ years of relevant experience
experience in category management in a highly competitive environment
mandatory experience in brand & communications including media planning, digital marketing
experience in trade & category marketing is an added advantage
strategic thinker with ability to define and implement an E2E offer
strong stakeholder management skills
sound and proven commercial acumen & P&L delivery
detailed knowledge of transport, industry or consumer lubricants markets is desired but not essential
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