Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Marketing Manager responsible for planning and executing localized marketing campaigns at Rohlik. Collaborate with PR and local teams to enhance customer engagement and drive growth.
Responsibilities
- As Marketing Manager, you will plan and execute marketing activities for your market, ensuring local campaigns are aligned with the company's brand and central strategy while being tailored to local customer dynamics.
- Work hand-in-hand with local commercial teams, the central Brand Team, and the PR team to bring campaigns to life — localising central concepts, supporting PR activations, and driving your own local initiatives to fuel orders, first-time users (FTUs), and retention.
- Take ownership of your market's marketing calendar, execute with excellence, and contribute to the continuous improvement of how Rohlik engages with local customers.
- Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics.
- Plan and deliver additional local marketing initiatives that support country business goals including FTU growth, order frequency, and retention.
- Collaborate closely with the PR team to support local press activities, product launches, and brand storytelling initiatives.
- Use AI tools to scale content production, streamline workflows, and improve campaign effectiveness in your market.
Requirements
- 5+ years of marketing experience, ideally in e-commerce, FMCG, or a fast-paced consumer brand environment.
- Proven track record of executing performance-oriented campaigns that deliver on FTUs, orders, or retention.
- Strong project management skills — ability to run campaigns end-to-end, on time, and within budget.
- Experience collaborating with PR teams or supporting media/communications activities.
- Familiarity with AI tools for content creation, analytics, or workflow efficiency.
- Good understanding of digital marketing channels including social, display, CRM, and influencer.
- Analytical mindset with the ability to use data to assess performance and optimise activities.
- Strong communication and stakeholder management skills — able to work effectively with both local and central teams.
- Fluent in English and the local market language.
Benefits
- Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
- Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
- Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
- Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
- Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
- Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
- Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
- Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.
- A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Field Marketing Manager for EMEA focused on event strategy in DACH. Collaborating with Sales and Marketing teams to optimize field marketing programs.
Promotional and marketing charge for Lisieux tourism strategy. Engage partners and enhance local tourism visibility with innovative strategies.
Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
Regional Sr Integrated Marketing Specialist developing cohesive marketing strategies for homebuilder across multiple divisions. Ensuring alignment across teams to enhance community awareness and customer engagement.
Channel Marketing Graduate at Samsung, managing brand presence and executing marketing campaigns. Collaborating with partners to ensure strategic alignment and enhance consumer visibility.
Associate Marketing Lead managing and executing marketing programs for Wealth Management at PNC. Collaborating across teams to implement effective strategies and initiatives in a defined market.
Marketing Strategist responsible for executing comprehensive marketing strategies for Huntington’s home lending portfolio. Collaborating across teams to drive acquisition, engagement, and performance.
Data Analyst aiding in data pipeline creation and report development. Working at Unidas, a major player in mobility solutions in Brazil.
Manager leading sponsorships and experiential marketing strategies at Capital One. Responsible for delivering consumer experiences and coordinating with partners for successful activations.