Marketing Executive supporting and delivering Marketing briefs for one of the largest retail accounts. Collaborating with teams for tasks like sample coordination and imagery approval.
About the role
- Head of Marketing responsible for developing strategies and overseeing brand management in a leading manufacturing company. Focusing on digital transformation, team leadership, and international collaboration.
Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with company goals, with a focus on digital transformation and lead generation
- Own the corporate brand, including brand building and further development
- Lead, motivate and develop the marketing team
- Expand and maintain a consistent brand presence with international partners
- Manage press relations, campaigns, social media activities, internal communications and traditional marketing events, especially trade shows
- Expand marketing channels, content strategy and marketing automation to support the digital sales strategy
- Establish KPIs and controlling to measure the success of all marketing activities
- Select, manage and oversee external service providers
- Implement efficient processes within the marketing function
- Budget responsibility
Requirements
- Degree in marketing, digital media or a related field, or extensive professional experience with relevant further training
- Several years of marketing experience, ideally in B2B, with broad expertise in both offline and digital marketing (trade shows, content marketing, lead generation, SEO/SEA, social media, campaigns, PR, internal communications, e-commerce, communications)
- Leadership experience or strong leadership skills
- Strong conceptual and execution skills, digital competence and a hands-on mentality
- Excellent interpersonal, communication and networking skills
- Ability to collaborate with sales, design/engineering and development teams
- Very good German and English language skills
Benefits
- State-of-the-art working environment with the latest technology in the attractive Rhine-Main-Taunus region
- Flexible working hours with the option to work remotely
- Opportunity to take on responsibility and varied tasks
- Extensive training and professional development opportunities
- Free parking with access to electric charging stations and company bike (Jobrad)
- Competitive compensation and social benefits of a collective agreement employer in the attractive Rhine-Main region
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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