Sr. Analyst, Product Marketing leading cross - functional strategy for IVI software updates in automotive. Collaborating with multiple teams to enhance user engagement and market positioning.
About the role
- Marketing Analyst at Sentry supporting data-driven decision-making across brand, creative, and marketing initiatives. Manage relationships with research partners and analyze performance metrics.
Responsibilities
- Manage relationships with market research partners , coordinating project timelines, deliverables, and contracts
- Assist in developing and analyzing quarterly brand health reports , synthesizing insights and preparing presentations for cross-functional teams and leadership
- Coordinate with third-party vendors on brand lift studies , maintaining consistency in survey design, measurement methodologies, and reporting standards
- Collaborate with creative and insights teams to conduct qualitative research , such as focus groups and concept testing, and summarize key takeaways to guide marketing strategy
- Monitor and analyze ad testing performance and market trends , identifying optimization opportunities to improve future campaign effectiveness
- Serve as a key point of contact for the refresh and utilization of customer insights , maintaining segmentation frameworks and behavioral data
- Analyze creative performance metrics from marketing platforms , identifying insights that drive improvements in creative output and audience engagement
- Support marketing measurement and reporting efforts , including benchmarking, KPI tracking, monthly scorecards, and other recurring performance reports
Requirements
- Bachelors Degree or equivalent work experience
- Minimum 2 years of related work experience
- Marketing and database experience essential
- Knowledgeable of Company products, services and marketing strategies
- Excellent communication skills, both verbal and written
- Excellent analytical skills to include working knowledge of complex statistical analysis, spreadsheets and database applications
- Ability to work independently.
- For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas
Benefits
- flexibility through a scheduled Hybrid work model
- Meal Subsidy available for associates who report to an office
- 401(K) plan with a dollar-for-dollar match on your first eight percent , plus immediate vesting
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits
- Well-being and Employee Assistance programs
- Sentry Foundation gift matching program to encourage charitable giving
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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