Events Manager responsible for building pipeline-generating event programs at Scrunch AI. Lead end-to-end event strategy and execution for enterprise audiences.
Responsibilities
Lead end-to-end event strategy → planning → execution for enterprise audiences across dinners, webinars, roundtables, conferences, and large-scale experiential moments.
Create premium, differentiated event experiences that stand out—thoughtful, high-touch, and crafted for enterprise buyers.
Partner with Sales to co-select events, build attendee strategies, and ensure alignment on personas, accounts, resourcing, and desired outcomes.
Own prospecting and outreach for events (email, gifting, ABM touches, partner amplification), ensuring the right buyers show up—this means enforcement and oversight;not the actual outreach in most cases.
Manage all post-event workflows: timely follow-up, personalized recaps, distribution of content assets, and tight coordination with Sales for conversion.
Track, analyze, and report on event performance with a strong focus on pipeline sourced, pipeline influenced, and next-step velocity.
Work cross-functionally with design, growth, partners, and product marketing to level up creative and maximize impact.
Requirements
5–10 years of B2B event marketing experience, ideally with enterprise buyers.
Built and executed events that didn't just “look good” they delivered measurable pipeline.
Think like an experience designer: you understand how to create moments that break patterns, surprise attendees, and cut through noise.
Thrive in fast-moving startup environments: high ownership, high bar, high creativity.
Comfortable with the full stack of events—from strategy to logistics to prospecting to follow-up—and you don’t solely rely on Sales to carry the baton.
Resourceful with tools (including AI) to scale personalization, outreach, and reporting.
Work well cross-functionally and can partner deeply with Sales, Growth, and Product Marketing to amplify impact.
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