About the role

Field Consultant assisting automotive retailers in Birmingham with marketing expertise and campaign execution. Supporting local marketing strategies and performance optimization at assigned retail partners.

Responsibilities

Act as the primary marketing point of contact for assigned retailer or automotive retail partners
Visit retailer sites regularly to review marketing activity, brand compliance, and local performance
Build strong relationships with the Head of Business, General Managers, and marketing teams
Work with the agency onsite support team to implement activities
**Key Responsibilities:**
Support the rollout of local marketing campaigns
Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events.
Ensure correct use of brand guidelines across online and offline materials
Coordinate local activations, events, and promotions to drive showroom traffic and leads
Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
Use insights to recommend improvements to retailer marketing strategies
Produce visit reports, performance reviews, and action plans
Educate retailer teams on marketing tools, platforms, and best practice
Provide coaching on digital marketing, lead handling, and customer journey optimisation
Identifying growth opportunities and solving local challenges
Liaise with central marketing teams and internal agency team

Experience in automotive marketing, or field-based consultancy
Strong understanding of UK automotive retailer operations
Knowledge of digital marketing channels (paid media, social, CRM, lead management)
Excellent communication, presentation, and relationship-building skills
Ability to analyse data and translate it into actionable recommendations
Full clean UK driving licence and willingness to travel extensively
**Desirable**
Experience working with OEMs, Retailer groups, or automotive marketing agencies
Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
CIM or other marketing qualification
**Personal Attributes **
Commercially minded and results-driven
Confident, professional, and credible with senior stakeholders
Highly organised and able to manage a field-based workload
Proactive, adaptable, and solution-focused

25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
Pension Scheme – helping you save towards your retirement home in the sun!
Corporate Medical Cash Plan – claim back the cost of your medical treatments.
Smart Working Options – spend up to 40% of your working week from home.
So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
Cycle to Work Scheme – save on the cost of biking to work.
Monthly Employee Awards - Employee of the Month programme with £250 bonus
Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.