Promotional and marketing charge for Lisieux tourism strategy. Engage partners and enhance local tourism visibility with innovative strategies.
About the role
- Marketing Analyst at Grupo Artesanal focusing on content strategies and digital engagement. Collaborating across teams to strengthen brand presence and optimize content delivery.
Responsibilities
- Plan, execute, and advance content, digital communication, and brand engagement strategies for Grupo Artesanal across digital channels;
- Work within the Digital Marketing Management team, focusing on social media, video production, influencers, and strengthening the brands' digital presence;
- Ensure consistency between content, campaigns, and business objectives, in collaboration with performance, CRM, and e-commerce teams;
- Plan and implement the content strategy for the Artesanal, Drogaderma, Healthline, and Attivi brands, developing editorial themes and content calendars;
- Manage social media channels, monitor reach, engagement, and growth metrics, and propose continuous optimizations;
- Coordinate the production of audiovisual content, supporting scripts, briefs, schedules, approvals, and vendors;
- Plan and execute influencer campaigns and digital partnerships, tracking deliverables and results;
- Work collaboratively with Sales, Franchise, Medical Relations, and agency teams;
- Organize requests, deadlines, deliverables, and vendors, and support consolidation of results and executive presentations.
Requirements
- Degree in Marketing, Communications, or related fields.
- Previous experience in digital marketing, with a focus on content and social media.
- Experience in editorial planning, content production, and influencer management.
- Preferred: experience with health, beauty, or retail brands, as well as experience with video production or social media analytics.
Benefits
- Discount on Artesanal products
- Health insurance
- Dental insurance
- Transportation voucher
- Psychological support
- Legal assistance
- Financial guidance
- Social support
- Meal voucher
- Marriage assistance
- Newborn kit
- Partnership with SESC
- Extended paternity leave
- Profit-sharing (PPR)
- Gympass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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