Manager for Digital Acquisition & Performance Marketing at Save the Children, developing lead generation strategies and collaborating globally on digital campaigns.
Responsibilities
Develop and implement digital initiatives for lead generation that engage and inspire support for Save the Children’s work
Conceptualize and produce lead magnets and landing pages
Design and adapt audience-specific image and video creatives, and create and translate copy
Create digital touchpoints for lead conversion journeys, particularly email campaigns
Work closely with our telephone team to provide content briefings
Contribute to optimizing the full funnel from acquisition to conversion in close coordination with colleagues from Testing and Performance
Continuously monitor and report on own initiatives
Collaborate closely with internal specialist departments and colleagues across Save the Children worldwide
Requirements
Degree or vocational training in Marketing, Communications, Fundraising, or a comparable qualification
Several years’ experience in online marketing, digital content creation, or web editing
Excellent writing skills and a good understanding of conversion logic
Creative flair and practical experience with image and video editing (e.g., Canva)
Experience with content management systems and email/newsletter tools (e.g., TYPO3, Marketing Cloud)
Enjoys analyzing and optimizing digital campaigns
Team-oriented, strong communicator, and comfortable working closely with other teams
Interest in international development and humanitarian emergency response
Very good German and English skills, both written and spoken
Benefits
Flexible working hours and up to 60% remote work
Salary according to the internal compensation model; starting salary for this position is between €3,700 and €4,300 gross (full-time, 40 h/week), depending on relevant professional experience and expertise
Professional support and development opportunities
An international working environment and a values-based organizational culture
Plenty of scope for autonomy and initiative
30 days of vacation per year plus 1 day of special leave
Choice of an additional benefit: Edenred credit card, supplementary company health insurance, Urban Sports Club membership, or subsidy for the Deutschlandticket
20% contribution to the occupational pension scheme
Full continued salary payment in case of a child’s illness
Occupational health management
Family room as well as quiet and prayer room in our office
Job title
Manager, Digital Acquisition and Performance Marketing – Lead Generation and Conversion
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