Lead Generation Coordinator for funeral home partners, coordinating direct mail programs and operational support. Overseeing lead generation initiatives and vendor management to ensure partner satisfaction.
SD
Hybrid Manager, Digital Acquisition and Performance Marketing – Lead Generation and Conversion
Posted 2 months ago
About the role
- Manager for Digital Acquisition & Performance Marketing at Save the Children, developing lead generation strategies and collaborating globally on digital campaigns.
Responsibilities
- Develop and implement digital initiatives for lead generation that engage and inspire support for Save the Children’s work
- Conceptualize and produce lead magnets and landing pages
- Design and adapt audience-specific image and video creatives, and create and translate copy
- Create digital touchpoints for lead conversion journeys, particularly email campaigns
- Work closely with our telephone team to provide content briefings
- Contribute to optimizing the full funnel from acquisition to conversion in close coordination with colleagues from Testing and Performance
- Continuously monitor and report on own initiatives
- Collaborate closely with internal specialist departments and colleagues across Save the Children worldwide
Requirements
- Degree or vocational training in Marketing, Communications, Fundraising, or a comparable qualification
- Several years’ experience in online marketing, digital content creation, or web editing
- Excellent writing skills and a good understanding of conversion logic
- Creative flair and practical experience with image and video editing (e.g., Canva)
- Experience with content management systems and email/newsletter tools (e.g., TYPO3, Marketing Cloud)
- Enjoys analyzing and optimizing digital campaigns
- Team-oriented, strong communicator, and comfortable working closely with other teams
- Interest in international development and humanitarian emergency response
- Very good German and English skills, both written and spoken
Benefits
- Flexible working hours and up to 60% remote work
- Salary according to the internal compensation model; starting salary for this position is between €3,700 and €4,300 gross (full-time, 40 h/week), depending on relevant professional experience and expertise
- Professional support and development opportunities
- An international working environment and a values-based organizational culture
- Plenty of scope for autonomy and initiative
- 30 days of vacation per year plus 1 day of special leave
- Choice of an additional benefit: Edenred credit card, supplementary company health insurance, Urban Sports Club membership, or subsidy for the Deutschlandticket
- 20% contribution to the occupational pension scheme
- Full continued salary payment in case of a child’s illness
- Occupational health management
- Family room as well as quiet and prayer room in our office
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