Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
About the role
- Partner Marketing Manager responsible for brand visibility and revenue generation at Clio. Leading strategic marketing campaigns and partner engagement initiatives in the legal tech space.
Responsibilities
- Oversee global partner communication strategies, including monthly newsletters (NA, EMEA, APAC) and social amplification, to provide consistent "air cover" and keep Clio top-of-mind
- Lead the end-to-end execution of demand-generation activities, including joint webinars, "Partner Power Half Hours," and technical bootcamps, to educate partners and drive lead conversion
- Produce and maintain "better together" marketing assets in partnership with internal enablement teams, including case studies, demo scripts, and battlecards, to empower partners and sales teams to sell and refer Clio effectively
- Manage Clio’s MDF program to drive sound investment and ROI from Clio’s partner marketing activities
- Manage the marketing strategy for the Partner Portal and lead execution of flagship events, including the Partner Impact Summit, and partner-focused programming at ClioCon
- Audit and maintain data hygiene for the entire partner referral pipeline while overseeing lead attribution and conversion tracking to ensure accurate reporting of partner-sourced and influenced impact
- Regularly analyze and present performance data against team OKRs, identify trends, and optimize tactics to improve the ROI of partner marketing investments
- Support the broader marketing team with special projects, reporting, and evolving business needs as the partner program scales
- Other duties as required
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- 3–5 years of experience in Partner Marketing, Channel Marketing, or Demand Generation
- Strong analytical background with experience reporting on marketing performance and managing CRM data hygiene
- Proven track record of managing marketing programs that drive measurable sales pipeline and referral growth
- Serious bonus points if you have:
- Experience with the legal industry
- Experience working with a tiered partner ecosystem (e.g., Tier 1 strategic partners)
- Ability to navigate Asana, Excel, Salesforce, PRM tools, and WordPress with ease
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office min. twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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