Partner Marketing Manager responsible for brand visibility and revenue generation at Clio. Leading strategic marketing campaigns and partner engagement initiatives in the legal tech space.
Responsibilities
Oversee global partner communication strategies, including monthly newsletters (NA, EMEA, APAC) and social amplification, to provide consistent "air cover" and keep Clio top-of-mind
Lead the end-to-end execution of demand-generation activities, including joint webinars, "Partner Power Half Hours," and technical bootcamps, to educate partners and drive lead conversion
Produce and maintain "better together" marketing assets in partnership with internal enablement teams, including case studies, demo scripts, and battlecards, to empower partners and sales teams to sell and refer Clio effectively
Manage Clio’s MDF program to drive sound investment and ROI from Clio’s partner marketing activities
Manage the marketing strategy for the Partner Portal and lead execution of flagship events, including the Partner Impact Summit, and partner-focused programming at ClioCon
Audit and maintain data hygiene for the entire partner referral pipeline while overseeing lead attribution and conversion tracking to ensure accurate reporting of partner-sourced and influenced impact
Regularly analyze and present performance data against team OKRs, identify trends, and optimize tactics to improve the ROI of partner marketing investments
Support the broader marketing team with special projects, reporting, and evolving business needs as the partner program scales
Other duties as required
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
3–5 years of experience in Partner Marketing, Channel Marketing, or Demand Generation
Strong analytical background with experience reporting on marketing performance and managing CRM data hygiene
Proven track record of managing marketing programs that drive measurable sales pipeline and referral growth
Serious bonus points if you have:
Experience with the legal industry
Experience working with a tiered partner ecosystem (e.g., Tier 1 strategic partners)
Ability to navigate Asana, Excel, Salesforce, PRM tools, and WordPress with ease
Benefits
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office min. twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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