Senior Manager responsible for growth and channel activation for Aéropostale and Lucky Brand. Leading initiatives to drive consumer engagement and store associate advocacy.
About the role
- Growth Marketing Manager overseeing marketing strategy and execution for Sandboxx's military tech solutions. Focusing on user growth and brand engagement through diverse marketing channels.
Responsibilities
- Architect and execute co‑marketing campaigns internally and with partners
- Plan, launch, and optimize paid‑media across Meta, Google Ads, DSPs, and in‑app channels
- Lead brand initiatives—from concept through creative development and asset production (ads, video scripts, landing pages, print inserts)
- Drive website and mobile‑app growth via experimentation, funnel optimizations, and feature launch support
- Own end‑to‑end attribution and segmentation by managing our MMP and CDP (mParticle)
- Draft headlines, body copy, and CTAs; produce quick-turn prototypes and layouts in Figma or Adobe Suite to support campaigns
- Plan, coordinate, and optimize all promotions—seasonal offers, partner co-promos, referral incentives, in-app and email blasts—to drive spikes in awareness, sign-ups, and revenue
- Build and maintain dashboards in GA4, Looker and/or Looker Studio
- Craft slide decks and deliver regular presentations on performance, forecasts, and insights to stakeholders and leadership
Requirements
- 5+ years in growth or performance marketing roles for mobile‑first or app‑centric products
- Proven background in design and copywriting—comfortable prototyping creatives, writing compelling messaging, and refining U/X copy
- Proven expertise running paid campaigns across Meta, Google Ads, DSPs, and app‑install networks
- Hands‑on experience with a Mobile Measurement Partner (Branch, Appsflyer, Adjust) and a Customer Data Platform (Segment, mParticle)
- Strong proficiency in A/B‑testing frameworks (Optimizely, Firebase) and analytics tools (GA4, Mixpanel, Looker)
- Solid web‑management skills (preferably Wordpress) with basic HTML/CSS/Javascript experience with landing‑page optimization
Benefits
- Equity incentive plan
- 401k with matching and sharing
- Top-tier health insurance and family benefits
- Flexible paid vacation
- Paid parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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