JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Develop, implement, and manage holistic performance marketing strategies across multiple channels
- Drive significant growth and scale performance specifically on TikTok
- Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels
- Manage significant advertising budgets effectively
- Conduct rigorous A/B and multivariate testing on ad creatives
- Utilise advanced audience insights, segmentation, and targeting strategies
- Collaborate closely with our creative team
- Work cross-functionally with the e-commerce, brand, and analytics teams
- Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices
- Implement and refine tracking, analytics, and attribution models
- Provide strategic recommendations for scaling successful campaigns
- Manage relationships with external agencies or platform representatives
Requirements
- Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social)
- Proven expertise in scaling performance specifically on TikTok Ads
- In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads
- Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage
- Demonstrable experience with significant budget management
- Strong analytical skills with the ability to interpret complex data sets from various sources
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics
- A proactive, results-oriented, and innovative mindset
Benefits
- Not specified
Job title
Job type
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Degree requirement
Location requirements
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