Marketing specialist optimizing campaigns for digital commerce at Just Play. Supporting media strategy and execution across retailers like Amazon and Walmart with performance analysis.
About the role
- Performance Marketing Manager for Sand&Sky focusing on digital channels and TikTok growth. Responsible for campaign performance, budget management, and cross-functional collaboration.
Responsibilities
- Develop, implement, and manage holistic performance marketing strategies across multiple channels
- Drive significant growth and scale performance specifically on TikTok
- Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels
- Manage significant advertising budgets effectively
- Conduct rigorous A/B and multivariate testing on ad creatives
- Utilise advanced audience insights, segmentation, and targeting strategies
- Collaborate closely with our creative team
- Work cross-functionally with the e-commerce, brand, and analytics teams
- Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices
- Implement and refine tracking, analytics, and attribution models
- Provide strategic recommendations for scaling successful campaigns
- Manage relationships with external agencies or platform representatives
Requirements
- Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social)
- Proven expertise in scaling performance specifically on TikTok Ads
- In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads
- Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage
- Demonstrable experience with significant budget management
- Strong analytical skills with the ability to interpret complex data sets from various sources
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics
- A proactive, results-oriented, and innovative mindset
Benefits
- Not specified
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Teamlead Paid Media managing a 10 - member team at MAI Marketing, focusing on strategic leadership, team development, and client communication.
Teamlead Paid Media leading a 10 - member team at MAI Marketing Automation Intelligence in Augsburg. Overseeing strategy, guiding team development, and managing client communication.
Sr. Demand Generation Manager at Matik overseeing demand generation strategies and programs to grow marketing’s pipeline engine.
Demand Generation Manager at Inspectiv architecting AI - accelerated demand capture engine to increase marketing influence. Building B2B campaigns targeting security leaders in a hybrid role.
Performance Marketing Manager leading performance media strategy for EQ Bank's Personal and Small Business Banking portfolios. Collaborating with agencies to optimize campaigns and drive efficient customer acquisition.
Head of Sales at REPLUG leading sales strategies in AdTech and mobile performance marketing. Building sales processes and driving new business globally with a focus on performance - based services.
Lead programmatic display strategy for Ciena's Digital Marketing team. Manage campaigns across multiple platforms and collaborate with analytics and content teams for performance optimization.
Lead the Paid Media department for Jellyfish, managing campaigns and fostering team development. Collaborate globally to innovate digital marketing solutions.
Senior Paid Media Strategist managing paid media strategy and execution for OU Education Services. Driving measurable results through expert channel strategy and performance optimization in a hybrid environment.