Sr. Demand Generation Manager at Matik overseeing demand generation strategies and programs to grow marketing’s pipeline engine.
Responsibilities
Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
Build and execute ABM programs targeting key accounts in collaboration with the SDR team
Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
Lead A/B testing strategies and execution across all channels
Requirements
7+ years of demand generation or digital marketing, owning and driving results across multiple channels
Experience working in B2B space and generating demand for enterprise products
Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
Experience managing Hubspot as a core marketing ops tool
Benefits
The opportunity to evolve and grow a proven solution to a real problem
A fully remote working environment with flexible working hours
Great environment for collaboration and growth
Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
Stipends for home internet and wellness
Reimbursements for home office equipment and learning & development
Brand new Mac laptop
Unlimited PTO, plus every other Friday off during the Summer
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