Lead the US IBA team in executing and managing insurance broking accounting practices. Collaborate with global teams, ensuring effective accounting operations and compliance.
About the role
- Strategic Marketing Manager at SambaSafety focusing on go-to-market strategies for auto insurance. Collaborating with teams to drive alignment and deliver measurable impact.
Responsibilities
- Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities.
- Define persona-based messaging frameworks for key auto insurance audiences.
- Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies.
- Provide strategic oversight for integrated marketing programs that support strategic and named auto insurance accounts.
- Partner closely with Content Marketing to ensure industry-accurate auto insurance thought leadership.
- Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance.
Requirements
- 7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
- Proven experience marketing to: Auto insurance carriers, Brokers, MGAs, or underwriting organizations, Risk management or loss control teams
- Deep understanding of: Auto insurance buying cycles and decision-making processes, Carrier and broker distribution models, Partner- and channel-led growth, Persona-based and account-centric marketing
- Strong strategic thinker with the ability to influence senior stakeholders
- Comfortable operating at both executive strategy and program planning levels
Benefits
- Flexible and generous Paid Time Off and Paid Volunteer Days
- 401k Employer Match
- Generous Healthcare Benefits
- Up to 12 weeks paid time off for maternity leave based on tenure
- Wellness & Tuition Reimbursement
- Flexible Work Arrangements
- Lots of SambaSafety swag & SambaSafety Events
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