Hybrid Event Engagement Specialist – Temporary Fixed Term

at The Salvation Army in Canada

• Job title: Event Engagement Specialist – Temporary Fixed Term
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$55,693 - CA$69,616 per year
• Degree requirement: Postgraduate Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Event Engagement Specialist responsible for planning and executing fundraising events. Building brand engagement and maximizing donation revenue for The Salvation Army.

Responsibilities

• Responsible for the planning and execution of events that build brand, engage audiences and increase fundraising opportunities.
• Lead end-to-end planning and execution of fundraising and stewardship events to increase brand awareness, grow supporter audiences, secure sponsorships, and maximize donation revenue.
• Develop and implement integrated marketing strategies that drive sponsorship acquisition, ticket sales, participation, and full funding of events.
• Oversee all event logistics—including venue selection, registration, accommodations, A/V, creative design, and on-site production—to ensure seamless execution on time and on schedule.
• Manage event budgets, track expenses, and secure approvals to deliver high-impact events within financial targets.
• Collaborate cross-functionally with territorial, national marketing, communications, and operations teams to ensure brand consistency and operational alignment.
• Create and maintain national tools, templates, deliverables matrices, and best-practice frameworks to support local and peer-to-peer fundraising events.
• Coordinate and support event planning committees, volunteers, vendors, and third-party fundraisers to strengthen community engagement and drive repeat participation.
• Cultivate relationships with sponsors, vendors, attendees, and past fundraisers to enhance stewardship, retention, and long-term partnership growth.
• Track, analyze, and report on event performance using data, analytics, and feedback to inform continuous improvement and strategic decision-making.
• Maintain accurate records, standardized processes, and reporting systems to ensure compliance with timelines, national frameworks, and territorial objectives.

Requirements

• Completion of a formal post-secondary/ college diploma in events management; an alternative level of education and experience will be considered.
• Minimum 3-5 years professional experience in special events and special event marketing.
• Strong event performance measurement skills
• Experience with event planning and logistics
• Proven ability to lead and develop a team of volunteers and staff in the planning and execution of events.
• Creative and able to produce well thought out special event plans and projects.
• Strong word processing and publishing computer skills
• Ability to manage multiple tasks simultaneously
• High standards of integrity, judgment, and confidentiality
• Proven oral and written communication ability
• Ability to and willingness to work in a consultative, diplomatic manner
• Detail-oriented, organized, confident, and self-directed
• Ability to and willingness to participate in training sessions, presentations, and meetings
• Ability and willingness to be flexible to work hours outside of regular work hours/schedule to accommodate events.

Benefits

• Health and dental benefits
• Paid vacation
• Paid sick time
• RRSPs
• Professional development opportunities
• Flexible work arrangements