Manage executive marketing events and data analytics for Salesforce, coordinating 10+ third-party events and performance measurement.
Responsibilities
Project manage across our 10+ Executive 3rd party events
Track and report on program (events and digital campaign) performance using Salesforce campaigns, reports, and dashboards, including manual data entry
Coordinate event registration lists with field marketing partners and identify target customers for executive engagement at ancillary events and customer meeting outreach
Data management for all team engagements and events (turn a list into a campaign into a report into a dashboard into metrics)
Build briefing documents based upon template and add in key attendee details (headshots, titles, sales details, product use cases, etc) pulled from Salesforce CRM or by engaging with sales account executives
Coordinate with sales to gather details on key event attendees
Support events lead in crafting event planning and execution with media partners
Track, measure and report against objectives.
Requirements
2+ years’ experience managing data and analytics for marketing, event campaign is required
Proficiency in Salesforce required (including campaigns, reporting, dashboards)
Intermediate level in Google Drive management (Spreadsheets, Slides)
Analytical and highly organized problem solver with a keen attention to detail
Strong project management and time management skills
Proactive, self-starter with the ability to thrive in a fast-paced environment
Ability to develop and execute tactical plans; effectively manage multiple high-visibility projects
Strong written and verbal communication skills
Collaborative, works well cross functionally
Team player with executive presence and exceptional integrity
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