Hybrid Digital Marketing Analyst, Paid Search

at Salesforce

• Job title: Digital Marketing Analyst, Paid Search
• Job type: Full Time
• Experience level: Junior
• Salary: $81,400 - $111,900 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Seattle, United States

About the role

• Digital Marketing Analyst supporting Salesforce’s global paid search efforts. Focusing on campaign execution support, data analysis, and agency coordination.

Responsibilities

• Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency.
• Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members.
• Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations.
• Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results.
• Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives.
• Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards.
• Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation.

Requirements

• 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
• Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals.
• Basic understanding of key business performance metrics and marketing measurement frameworks.
• Experience working with digital agencies or internal teams to support marketing campaigns.
• Ability to analyze performance data and identify basic trends and areas for improvement.
• Strong organizational skills with the ability to manage tasks effectively with prioritization guidance.
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program