Online Marketing Manager at Zwiesel Kristallglas AG, planning SEA/Meta campaigns and optimizing performance metrics. Analyzing results, managing budgets, and collaborating with international teams in the E - Commerce space.
About the role
- Digital Marketing Analyst supporting Salesforce’s global paid search efforts. Focusing on campaign execution support, data analysis, and agency coordination.
Responsibilities
- Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
- Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency.
- Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members.
- Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations.
- Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results.
- Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives.
- Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards.
- Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation.
Requirements
- 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
- Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals.
- Basic understanding of key business performance metrics and marketing measurement frameworks.
- Experience working with digital agencies or internal teams to support marketing campaigns.
- Ability to analyze performance data and identify basic trends and areas for improvement.
- Strong organizational skills with the ability to manage tasks effectively with prioritization guidance.
- Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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