Hybrid Senior B2B Marketing Manager

Posted 6 days ago

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About the role

  • Senior B2B Marketing Manager building a global tech brand for Veloq. Leading positioning and demand generation efforts with strong impact on pipeline and revenue.

Responsibilities

  • Own the global narrative around profit-first, same-day grocery fulfillment.
  • Clearly differentiate Veloq from first-generation automation and failed warehouse tech.
  • Deliver 1+ white paper per month together with Product, Tech and Commercial teams.
  • Build and maintain a strong case-study library (Rohlik, Bringmeister, Vienna FC, pilots).
  • Own LinkedIn strategy for Veloq and senior executives.
  • Run ABM programs targeting ~30–50 named enterprise accounts in Western EU & US.
  • Create sales decks, pitch narratives, objection-handling kits and exec briefings.
  • Shape website messaging and persona pages.
  • Work with PR agencies and support trade media placements.
  • Support industry events, customer tours and product launches (NRF, FMI, Modex, CGF).
  • Co-run quarterly GTM sprint reviews.
  • Track pipeline contribution, SQLs and persona engagement — not just impressions.

Requirements

  • 6–10 years of experience in B2B / enterprise marketing (SaaS, logistics, automation, retail tech).
  • Strong writer — comfortable with operational and financial metrics.
  • Experience with Account-Based Marketing and LinkedIn Campaign Manager.
  • Proven experience with content-led demand generation and ABM.
  • Comfortable in a startup environment with ambiguity and speed. Energetic, proactive.
  • Low ego, strong ownership, execution first.
  • Strong cross-functional collaborator who gets things done.
  • Nice-to-have: Background in grocery, fulfillment or robotics.

Benefits

  • Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
  • Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
  • Life, not just work - Unlimited paid vacation based on trust.
  • Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
  • Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
  • Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
  • Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
  • Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.
  • A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.

Job title

Senior B2B Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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