Growth Marketing Manager at 2ULaundry executing B2C campaigns across digital and traditional channels. Responsible for media buying, creative testing, and data analysis to drive growth.
About the role
- Director of Marketing Growth Strategy managing mid-funnel engagement for Rocket Mortgage. Defining strategies and optimizing journeys for consumer finance drives.
Responsibilities
- Own mid-funnel learning agenda across Refi and Purchase segments (MA, WOIT, GH, Catch-All)
- Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments
- Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies
- Design behavior-based journey flows that drive engagement and progression
- Map behavioral triggers and decision trees across email, SMS, app, landing pages, social, YouTube, and Redfin-informed audiences
- Ensure journeys build affinity, clarity, and conversion readiness
- Define the affinity-building story architectures, value propositions, and content formats needed for each journey
Requirements
- 5 years of experience in growth, consumer journey strategy, lifecycle strategy, performance storytelling, and/or experimentation in the marketing sector
- Experience designing multiple-channel customer journeys
- Strong understanding of behavioral triggers and customer psychology
- Ability to synthesize data into narrative hypotheses and actionable recommendations
- Excellent cross-functional leadership and influence skills
- Strong ability to grow and mentor people and teams.
- Experience in the FinTech space, particularly with mortgage or lending products
- Strong understanding of segment psychology and motivational frameworks
- Experience optimizing mid-funnel journeys and engagement strategies
Benefits
- We ensure the health and well-being of not just you, but your family, too!
- We go above and beyond to give you the support you need on an individual level
- Amazing benefits and the chance to work with leading industry professionals.
Job title
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