Growth Marketing Manager at 2ULaundry executing B2C campaigns across digital and traditional channels. Responsible for media buying, creative testing, and data analysis to drive growth.
About the role
- Growth Marketing Manager focusing on user acquisition efforts and scaling marketing channels at Kikoff, a fintech startup providing accessible credit-building solutions.
Responsibilities
- Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
- Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
- Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)
- Drive, optimize, and measure KPIs for each campaign.
- Continually design and execute AB tests to make the most effective campaigns.
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
- Proactively identifies, evaluates, and executes new growth opportunities to accelerate adoption of early-stage products.
Requirements
- 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
- Experience managing meaningful monthly budgets (at least $200K+/month)
- Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.
- Strong understanding of:
- - Attribution (MMPs like AppsFlyer)
- - iOS vs Android differences
- - Creative testing frameworks
- - Scaling vs efficiency trade-offs
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
- Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
- Experience in a fintech business, or a D2C industry is a bonus.
Benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
- Meaningful equity in the form of RSU's
- 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
- 401(k) plan with a generous employer match to help you invest in your future
- Competitive pay based on experience consisting of base + equity + benefits
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