Hybrid Growth Marketing Manager

at 2ULaundry

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Growth Marketing Manager at 2ULaundry executing B2C campaigns across digital and traditional channels. Responsible for media buying, creative testing, and data analysis to drive growth.

Responsibilities

• Hands-on-keys media buying across digital platforms, like Meta, Google, and OTT to optimize creative, audience segmentation and targeting, and spend efficiency.
• Build and optimize campaigns that improve CAC, AOV, and market-level growth.
• Test creative, audiences, offers, landing pages, and new channel types.
• Experiment with non-digital tactics: OOH, direct mail, local partnerships, community activations, and grassroots programs.
• Bring creative ideas to life using AI tools (copy, visuals, animations), while staying on brand.
• Support SEO initiatives by optimizing on-site content, local listings, and organic visibility in each market we serve.
• Own our organic social presence: planning, drafting, and posting engaging content that grows brand affinity and awareness.
• Identify and execute local growth hacks: partnerships, influencers, referral loops, and community collaborations.
• Surface new ideas that help us grow faster, retain better, convert higher, or be even more efficient with our budget.
• Rapidly prototype, test, and iteration. Speed > perfection.
• Build and optimize email and SMS campaigns in Iterable to increase frequency, retention, order value, and customer lifetime value.
• Partner with Product & Engineering to concept, test, launch, and optimize subscription and membership programs driving customer lifetime value.
• Analyze customer segments and behaviors to improve activations, onboarding, cadence, and retention flows.
• Create dashboards and reporting tools that visualize real-time performance and highlight key learnings and opportunities.
• Build and manage predictive and media mix models for customer acquisition to optimize market-level growth with media spend efficiency.
• Conduct weekly and monthly performance reviews to keep a pulse on campaign-level performance that fuel intra-week optimization and broader strategic planning. Translate insights into recommendations and new tests.

Requirements

• 2-4 years of experience in B2C growth or full-funnel marketing roles, owning the execution of campaigns spanning multiple channels.
• Experience building and optimizing digital campaigns in Meta Ads Manager and Google Ads.
• A true generalist: you can write copy, build digital campaigns, optimize ads, shoot a TikTok, and interpret performance data.
• Consumer data fluent.
• Comfortable with attribution and event tracking. You understand how tracking works, and can work with tools like GTM, Meta Events Manager, or attribution platforms to diagnose issues and improve measurement.
• A “hands on keys” doer who can self-start and execute with speed.
• Scrappy and resourceful. You’re energized by figuring things out and running tests quickly.
• Comfortable with both digital and traditional channels and real-world activation.
• Creative, curious, and scrappy. You use insights, instincts, and experimentation to find new ways to grow.
• Tech-curious. You’re excited to use generative AI, automation tools, and new platforms to increase your creative and execution speed.

Benefits

• Unlimited PTO that our team really does use!
• Benefits with employer contribution.
• Immediate 401(k) eligibility.
• Free laundry.