Growth Marketing Manager at 2ULaundry executing B2C campaigns across digital and traditional channels. Responsible for media buying, creative testing, and data analysis to drive growth.
About the role
- Senior Growth Marketing Manager at Kittl leading paid acquisition growth strategies through Google Ads and multi-channel optimization.
Responsibilities
- Revitalize & scale paid search: Take end-to-end ownership of Google Ads (Search, PMax, YouTube, Display), deeply analyzing and restructuring accounts to improve performance and drive scalable growth
- Manage multi-channel strategy: Oversee and optimize six-figure monthly budgets across Google and Meta, ensuring efficient capital allocation to maximize blended ROI
- High-velocity experimentation: Own the experimentation roadmap, executing rigorous A/B tests on ad copy, creative assets, and landing pages to constantly improve CVR and lower CPAs
- Deep data analysis: Dive deep into large datasets to uncover granular insights, moving beyond surface-level metrics to optimize for LTV, CAC, and incrementality.
- Creative strategy feedback: Partner closely with the Creative team to guide the development of high-performing assets, translating data insights into clear creative briefs for both static and video ads
- Build automated workflows: Leverage AI tools and scripts to automate routine bidding and optimization tasks, allowing you to focus on strategy, creative testing, and finding the next growth lever
Requirements
- Proven paid search expertise: 4+ years of hands-on experience in Performance Marketing with a mastery of Google Ads (Search, YouTube, Display); Paid Social experience is a big plus
- Budget scaling experience: A demonstrable track record of managing and scaling ad accounts with 6-figure monthly budgets, proving you can increase spend without sacrificing efficiency
- Subscription growth background: Experience driving acquisition for a subscription-led business, with a strong command of unit economics like LTV & CAC
- Analytical & technical depth: A deeply analytical mindset with proficiency in handling complex datasets, and a good understanding of attribution models and tracking to make evidence-based decisions
- Advanced testing mindset: While proficient in standard A/B testing, you prioritize incrementality and lift analysis, looking beyond basic platform metrics to understand the true causal impact of your spend on business growth
- Hunger & autonomy: You are a self-starter who thrives as an individual contributor, possessing an "owner" mentality to navigate ambiguity and aggressively chase performance targets
Benefits
- Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
- Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
- Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
- Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
- Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
- Learning & development: Our L&D budget supports your professional growth
- Mobility benefit: We fully cover your monthly BVG public transport ticket
- Health and fitness: Urban Sports Club membership discount
- Vacation: Up to 30 vacation days per year
Job title
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