Group Account Director leading client partnerships in sports marketing at Right Formula. Focusing on enhancing client relationships and driving strategic growth across programs.
Responsibilities
Lead a portfolio of global client partnerships, acting as the senior advisor and escalation point while building long-term, trusted client relationships.
Shape and drive the strategic direction and activation of global partnership programmes, ensuring sponsorship assets are translated into impactful integrated marketing platforms.
Drive commercial growth across the client portfolio, identifying opportunities to expand partnerships, increase scope and unlock additional revenue streams.
Lead, mentor and inspire our global client leadership teams, ensuring excellence in delivery across all workstreams while fostering collaboration, accountability and professional development.
Establish and maintain the highest level of client service standards and processes for the client leadership teams, globally.
Maintain a detailed understanding of your client contracts to enable proactive delivery of services, renewal and growth opportunities.
Collaborate closely with internal stakeholders to pursue strategic growth opportunities, including pitches and new business initiatives.
Champion innovation by challenging and evolving agency-wide activation strategies to keep at the forefront of sports marketing and client leadership.
Lead annual budget planning and contracting with the clients, including internal budget setting, resource allocation, utilisation management and regular financial reporting.
Drive overall client satisfaction, retention and growth, including leading client feedback processes such as CSAT reviews and stakeholder interviews.
Work closely with the executive leadership team while representing Right Formula with credibility and professionalism internally and externally.
Requirements
12+ years in relevant global agency or client-based experience in the sports and entertainment industries.
Deep knowledge and expertise working across the Formula One ecosystem is essential, with additional motorsports and sports experience highly desirable.
Strong expertise in sports partnership marketing, including integrated campaign development and global hospitality programme delivery.
Demonstrable experience strategically growing client accounts and nurturing professional client relationships at C-suite level.
Significant experience managing large, multi-faceted global teams and multiple accounts.
Experience establishing and implementing client service frameworks and operational processes across large teams.
Strong financial management skills, including budget planning, account profitability and resource allocation.
Demonstrable experience applying performance metrics and evaluation frameworks to measure success.
Outstanding communication and relationship-building skills with the aptitude to foster long-term relationships.
Highly organised, with the ability to manage multiple projects across varied work streams.
Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word) and experience using project management tools and operational systems.
Benefits
Hybrid working model
Flexible hours with core working hours between 10:00 – 16:00
Discretionary bonus scheme
Gym & Retail Discounts
Enhanced Employer Pension contribution
Mental Wellbeing Day & Volunteer Day in addition to annual leave
Sabbatical Leave in conjunction with long-service
Employee Assistance Programme
Remote working model
Flexible hours with core working hours between 10:00 – 16:00
Medical, dental, vision and short-term disability from date of hire
Health savings account with company contribution
Discretionary bonus scheme
Enhanced Employer 401k contribution
Mental Wellbeing Day & Volunteer Day in addition to annual leave
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