About the role

  • Vice President of Sales responsible for driving customer-centric growth in the Canada Market. Leading sales execution excellence and building a future-ready sales organization.

Responsibilities

  • Serve as the senior functional sales leader for the Canada Market.
  • Deliver and exceed revenue, volume, and growth targets across all Canada sales channels.
  • Own sales execution within market strategy, financial guardrails, and priorities established by the VP, Canada Market (BU) and SVP.
  • Drive disciplined pipeline management, forecasting accuracy, and execution rigor.
  • Lead the Canada Sales organization, including National Sales Managers and field sales teams.
  • Set clear expectations, standards, and performance accountability for the Sales organization.
  • Develop and maintain strong senior-level relationships with strategic customers.
  • Drive customer growth plans rooted in customer centricity, joint value creation, and execution excellence.
  • Expand presence and penetration in emerging and under-developed channels.
  • Cultivate a high-performance, highly engaged sales culture with a strong growth and execution mindset.

Requirements

  • Bachelor’s degree required; Business, Marketing, or related field preferred.
  • Minimum 10+ years of progressive sales experience within Foodservice or broader food industry, with demonstrated success driving top-line growth.
  • 7+ years of senior sales leadership experience, leading multi-level, geographically dispersed teams across multiple channels.
  • Proven expertise in P&L ownership, revenue growth management, pricing strategy, margin optimization, and disciplined commercial execution.
  • Demonstrated ability to set and execute market-level sales strategies while operating within enterprise financial and strategic guardrails.
  • Strong executive presence, with the ability to influence at the Executive level with customers, partners, and internal stakeholders.
  • Highly effective negotiation, presentation, and strategic communication skills, with a track record of closing complex, high-value agreements.
  • Demonstrated success leading through change, building high-performance sales cultures, and delivering results in matrixed environments.
  • Recognized as a bona fide sales leader with the credibility, customer command, and execution rigor required to drive accelerated growth within the Canada Market/BU.

Benefits

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

Job title

Vice President of Sales

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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