Analista de CRM Pleno responsible for operating CRM platforms and managing multichannel campaigns at Riachuelo. Collaborating on data-driven strategies and ensuring campaign integrity.
Responsibilities
Operate CRM platforms and automation tools to execute multichannel campaigns (email, SMS, push, among others);
Create, validate, and manage audience segmentations and lists based on behavioral and customer profile data;
Ensure the quality and integrity of data used in campaigns;
Track schedules and approval workflows to guarantee on-time deliveries;
Conduct A/B tests and monitor campaign performance metrics;
Document processes and propose continuous improvements to the operation.
Requirements
Previous experience in CRM and/or Growth;
Bachelor's degree completed in a related field;
Knowledge of marketing automation tools (Insider, Salesforce Marketing Cloud, RD Station, Oracle Responsys, or similar);
Skill in data manipulation and segmentation (intermediate SQL is a plus);
Familiarity with CRM metrics (open rate, CTR, conversion, etc.);
Organized, detail-oriented, and able to manage multiple demands;
Experience with Insider;
Experience with automated lifecycle/triggered campaigns (marketing automation flows);
Intermediate to advanced SQL;
Knowledge of customer journey mapping and personalization strategies.
Assistant CRM & Acquisition at UTMB Group, leading CRM initiatives and email campaigns for trail running events. Joining a dynamic team focused on sports marketing and customer engagement.
Head of Customer Success leading a team in SaaS to drive customer satisfaction and growth. Implementing strategies while ensuring alignment with business objectives in a hybrid role.
Drive client success and account growth through strategic management of enterprise clients at Social Nature. Collaborate across teams to enhance market impact and support sustainable product choices.
Customer Success Manager driving business impact and customer success for complex customers at Salesforce. Primary partner to improve adoption and maximize value from the Salesforce investment.
Customer Success Manager, Senior Manager responsible for strategic partnerships and customer success across complex Signature accounts. Supporting digital transformation initiatives and ensuring client satisfaction through expert engagement.
CLM Customer Success Manager focusing on AI - enhanced contract lifecycle management in the Customer Success Center. Driving adoption and value realization through structured customer engagements and strategic partnerships.
Senior Customer Success Specialist at AMP helping enterprise clients succeed on the platform. Leading a high - performing team and managing customer onboarding and ongoing support.
Intern in Customer Success Management at GreenPocket, a smart energy software startup. Engage in user experience tracking, customer satisfaction surveys, and project presentation.
Customer Success Manager role at Camphouse overseeing onboarding activities for a global client base. Collaborating with cross - functional teams to enhance user experience and tool adoption.