Assistant CRM & Acquisition at UTMB Group, leading CRM initiatives and email campaigns for trail running events. Joining a dynamic team focused on sports marketing and customer engagement.
About the role
- Analista de CRM Pleno responsible for operating CRM platforms and managing multichannel campaigns at Riachuelo. Collaborating on data-driven strategies and ensuring campaign integrity.
Responsibilities
- Operate CRM platforms and automation tools to execute multichannel campaigns (email, SMS, push, among others);
- Create, validate, and manage audience segmentations and lists based on behavioral and customer profile data;
- Ensure the quality and integrity of data used in campaigns;
- Track schedules and approval workflows to guarantee on-time deliveries;
- Conduct A/B tests and monitor campaign performance metrics;
- Document processes and propose continuous improvements to the operation.
Requirements
- Previous experience in CRM and/or Growth;
- Bachelor's degree completed in a related field;
- Knowledge of marketing automation tools (Insider, Salesforce Marketing Cloud, RD Station, Oracle Responsys, or similar);
- Skill in data manipulation and segmentation (intermediate SQL is a plus);
- Familiarity with CRM metrics (open rate, CTR, conversion, etc.);
- Organized, detail-oriented, and able to manage multiple demands;
- Experience with Insider;
- Experience with automated lifecycle/triggered campaigns (marketing automation flows);
- Intermediate to advanced SQL;
- Knowledge of customer journey mapping and personalization strategies.
Benefits
- Health insurance;
- Dental insurance;
- Meal allowance (Vale Refeição);
- Food allowance (Vale Alimentação);
- Gympass;
- Childcare assistance;
- Culture voucher (Vale Cultura);
- Home office allowance;
- Profit Sharing Program (PPR);
- Private pension plan;
- Group life insurance;
- Educational partnerships;
- Discounts at Riachuelo.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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