Event Marketing Manager optimizing marketing pipeline through successful events for Rhombus. Collaborating with teams to enhance brand awareness and lead generation at tradeshows and customer events.
Responsibilities
Manage the Rhombus event marketing strategy and schedule, including, but not limited to tradeshows, customer conferences, lunch and learns, and internal events.
Work closely with Product Marketing and Growth Marketing to create an event strategy that builds consistent pipeline and world class event experiences for customers and partners.
Create pre-event and post-event strategies to drive engagement, deepen relationships, and help convert leads and badge scans into opportunities.
Iterate and implement a repeatable event playbook, which includes processes, templates, promotional emails, landing pages, post-event surveys, etc. and best practices to help manage a variety of strategic events at scale.
Enable sales and Rhombus staff at events with event logistics and industry specific messaging.
Coordinate logistics, shipping procedures, and arrangements pre and post events.
Research, select, negotiate, and manage vendors and services for the events we attend and sponsor.
Track trade show and event effectiveness with focus on pipeline created, lead engagement, and conversions to inform the event strategy.
Requirements
3+ years of event marketing experience, preferably in B2B technology
Highly organized, scrappy, and able to roll your sleeves up.
Strategic and growth-oriented mindset to learn quickly, iterate, and continuously improve event execution.
Self-starter and quick thinker with excellent time-management, problem-solving, and analytical skills.
Strong sense of responsibility and accountability, with the ability to strategically prioritize and complete tasks.
Keen design sensibility, creative thinking, and a high bar for quality and excellence.
Excellent communication skills, both written and verbal.
Willingness to travel up to 25% for conferences and events.
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