Hybrid Senior Strategist, CRM & Loyalty

at Response Labs - The Digital CRM & Loyalty Marketing Agency

• Job title: Senior Strategist, CRM & Loyalty
• Job type: Full Time
• Experience level: Senior
• Salary: $120,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Tableau
• Location requirements: Hybrid, Baltimore, United States

About the role

• Senior Strategist focusing on CRM & Loyalty marketing initiatives at a data-driven agency. Collaborating with teams to improve client campaign impact and performance metrics.

Responsibilities

• Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accounts.
• Drive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performance.
• Deliver excellent campaign strategies and implement adjustments as needed.
• Bring innovative ideas to the Client campaign strategies.
• Analytical thinking and insight into campaign impact and effectiveness to deliver Client KPIs.
• Research to gain in-depth knowledge of Client brands, audiences, and outcomes.
• Ensure that testing best practices are implemented for campaigns.

Requirements

• 8+ years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizations—agency experience is required.
• Extensive experience developing omnichannel, go-to-market strategies for CRM and loyalty marketing programs, campaigns, and pilots.
• Extensive experience in digital channels for marketing required: email, SMS, push, web, paid media, social, etc.
• Extensive experience in marketing technology platforms, such as: such as Salesforce Marketing Cloud, Tableau, Braze, Attentive, MailChimp, Klaviyo, Punchh, Thanx, Paytronix, Google Analytics, Google Ads, Meta Ads, The Trade Desk—we work within these and more for our clients.
• Extensive experience testing (e.g., split, multi-variate, A/B, etc), plus writing and executing statistically significant tests.
• Experience developing and utilizing targeting models (e.g., predictive, regressive, cross-sell, look-alike, etc) for CRM and loyalty marketing.
• Firm grasp of current and emerging digital CRM & loyalty marketing trends, insights, and tools—past speaking or presentation experience at conferences is a plus.
• The best written and verbal communication skills with an ability to provide Client-ready reports, charts, and presentation decks.

Benefits

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.