Senior Social Media Manager responsible for optimizing social media follower acquisition at Replit. Collaborating with multiple teams to drive conversions across major social media channels.
Responsibilities
Own social strategy: define voice, content pillars, channels, cadence, and growth loops
Run narrative campaigns: execute launches and multi-week arcs with clear goals and measurable outputs
Community engagement: replies, quote tweets, relationship-building with major accounts, builders, and media
Content production: write punchy posts, threads, memes, and explainer content
Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal
Analytics + iteration: track performance and adjust weekly
Influencer and ecosystem relationships: identify and engage influencers and key voices
Rapid response + issues management: monitor AI narratives and coordinate internally
Requirements
5+ years of Social Media experience at high growth companies
Comfortable operating in ambiguity and moving fast with imperfect information
AI-native with a demonstrated track record of growing accounts in the AI or B2C tech space
Elite copywriting: concise, witty, incisive
Strong instincts for timing, tone, and narrative
Deep understanding of AI tools and agentic content workflows
Genuinely curious about agentic AI tools
Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram
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