![[ui!] Urban Software Institute logo](/api/images/ui-urban-software-institute-city-2.jpg)
Senior Sales Manager leading strategic growth in smart city solutions. Navigating public sector and B2B markets for Urban Lighting Innovations in Bruchsal.
About the role
- Growth Marketing Manager specializing in B2B multichannel strategies and stakeholder management for commercial growth. Leading initiatives to optimize performance insights and budget allocations.
Responsibilities
- Drive full-funnel growth: Implement and optimize a holistic B2B multichannel strategy across paid (Google, Microsoft, LinkedIn, Meta) and organic channels, from awareness to conversion
- Strategic budget allocation: Responsible for efficient management and prioritization of budgets across countries, industries and channels with a clear focus on growth and ROI
- Agency & stakeholder management: Manage our SEA agency and work closely with internal teams and external partners to scale SEO and GEO strategies
- Data, analytics & tracking: End-to-end ownership of the tracking stack (GA4, GTM, Salesforce, Looker) to ensure data quality and derive actionable performance insights
- Marketing automation & optimization: Evolve customer journeys, lead routing and nurturing and drive data-driven optimization using tools such as Hotjar, Search Console and Make
Requirements
- Proven track record: Minimum 3–4 years’ experience in demand generation or B2B growth marketing, ideally in a SaaS environment
- Performance mindset: Data-driven with focus on KPIs that deliver real business impact and ROI — not just clicks
- Channel expertise: Deep expertise across the full performance marketing mix, from paid social and search to organic growth and modern SEO and GEO strategies
- Tool skillset: Strong affinity for MarTech and comfortable working with complex tool stacks such as Salesforce, GA4 and marketing automation tools
- Collaborative spirit: A true go-to-market team player with proven experience collaborating successfully with Sales, Business Development, RevOps and other teams
- Language skills: C2 level German and business-fluent English; additional languages are a plus
Benefits
- Flexibility & autonomy: Your workday, your performance — our hybrid model enables focused remote work, the option for workations and in-person collaboration on our Anchor Days (Tuesday to Thursday)
- Mobility tailored to you: Full speed ahead — whether sustainably via bike leasing or conveniently with a commuting allowance, we keep you mobile and flexible
- Ownership & scope: Your impact, your results — take full ownership of your area and your KPIs
- Team culture & networking: Genuine connections beyond daily work. Celebrate successes with legendary team events and OKR parties
- Productive environment: Brainfood deluxe — from an espresso machine and the Bella&Bona online canteen to fresh fruit and a muesli bar. Your wellbeing is the foundation for strong performance
- Health & balance: Stay balanced with EGYM Wellpass or Urban Sports Club — nationwide access to 1,000+ sports and wellness facilities
- Top equipment & ergonomics: Mac or Windows, in-office or remote — your efficiency and comfort are well supported
- Dress code? Your code: We value what you achieve — not what you wear. Dress in whatever makes you feel most comfortable
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Head of Growth managing growth marketing systems at Trove. Building and optimizing growth across channels for a collectibles company.
Intern role focused on B2B and D2C marketing campaigns and US expansion support at tech startup JayKay GmbH. Collaborate with marketing and commercial growth teams in a dynamic environment.
User Acquisition Manager leading global Web2App strategy for Loora's AI English tutor. Managing campaigns, analyzing performance, and collaborating with cross - functional teams.
Growth Manager driving sales and expanding business for a PropTech company in the UK. Engaging with existing clients to maximize product usage and revenue through solutions selling.
Growth Marketing Manager at AKEN S.A., managing B2B digital demand generation and optimizing marketing campaigns for enterprise clients. Focus on LinkedIn Ads, Google Ads, and marketing automation.
Engenheiro(a) de Dados responsável por projetar arquitetura de dados para estratégias digitais. Integrar plataformas de Google Ads, Meta Ads, e mais em GCP.
Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
Growth Marketing Associate enhancing customer acquisition and retention strategies for Paga. Leading cross - functional teams in implementing data - driven growth initiatives within the financial services sector.
B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.