Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Performance Analyst at Edify managing paid media channels for lead generation and campaign optimization. Collaborating with Growth, branding and Commercial teams to generate actionable insights from data.
Responsibilities
- Responsible for managing and optimizing Edify’s paid media channels (Meta Ads, Google Ads and LinkedIn Ads), focusing on investment efficiency and generation of qualified leads.
- Directly involved in planning, executing and optimizing campaigns for different funnel stages (top, middle and bottom), aligned with inbound strategy and commercial lead generation.
- Strong responsibility for data and performance analysis, monitoring metrics such as CPL, CPA, CAC, conversion rate, ROAS and contribution to ACV.
- Central role in turning data into actionable insights, supporting strategic decisions on media mix, budget reallocation and channel prioritization.
- Ensure quality tracking and data integrity, using advanced Google Analytics (GA4), UTMs, conversion events and CRM integrations.
- Regular use of Google Sheets and automations (e.g., Zapier) for consolidating, processing and visualizing media and funnel data.
- Ongoing execution of A/B tests on creatives, audiences, copy and landing pages, documenting learnings to scale what works.
- Constant interface with Growth, Branding and Commercial teams, contributing to clear, business-impact-oriented reports.
Requirements
- Analytical, data-driven mindset
- Organized
- Business-oriented
- Ability to make performance-driven decisions
Benefits
- Health plan 🩺
- Dental plan 🦷
- Meal/food allowance on the CAJU card 🥗
- Edify Online — continuous English learning platform 🌎
- Continuous learning: we promote a culture of ongoing learning focused on both soft and hard skills 💻
- Birthday day off 🎂
- Childcare or babysitter assistance 🍼
- Extended maternity leave (6 months) 🍼
- Extended paternity leave (20 days) 🍼
- Gympass 🏋🏾
- Life insurance 💓
- Flexibility (remote/hybrid options) 💻
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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