SEO/AEO Strategist responsible for optimizing organic search for TELUS Business pages. Collaborating with teams to enhance digital presence across search engines and AI platforms.
About the role
- Principal Marketing Associate focusing on acquiring customers through SEO for Capital One. Collaborating across teams to optimize content and strategy for increased growth.
Responsibilities
- Play a critical role in our growth strategy, focused on acquiring new customers via SEO
- Partner regularly with other channels across PM&A, external agencies, stakeholders across Product and Tech
- Provide strategic and technical POVs that contribute to Card SEO growth
- Support the strategy for Discover Organic and Card Smarts blog
- Refine and optimize the content publishing model
- Determine technical site improvements to increase account growth
- Define the SEO testing framework with a focus on GEO
- Incorporate SEO best practices into new and existing content
- Provide SEO driven POVs based off marketplace, traditional SERP and GEO
- Review performance metrics and recommendations to help prioritize growth opportunities
- Review and provide feedback on SEO performance to highlight business-relevant insights
- Proficient in tools such as Ahrefs, SEMrush, Google Search Console, and Profound
- Manage content strategy and operating model
- Execute a well-managed governance process to ensure audit readiness for all marketing assets/content
- Day-to-day management of agency partners
- Demonstrate effective communication with outstanding writing, editing, and presentation abilities
Requirements
- Bachelor’s degree or Military experience
- At least 3 years of experience in SEO
- At least 2 years of experience in web analytics or keyword planning tools
- At least 2 years of experience in financial services or highly-regulated marketing (preferred)
- At least 4 years of digital or marketing work experience (preferred)
- At least 4 years of experience in SEO (preferred)
- At least 3 years of experience in web analytics and SEO tools (Google Search Console, Ahrefs) (preferred)
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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