Staff Product Manager focusing on SEO and growth strategies for Snap's digital platforms. Collaborating across teams to enhance organic acquisition and user reactivation efforts.
Responsibilities
Develop the product vision, strategy, and roadmap for high-impact SEO growth areas across logged out web surfaces
Own the end-to-end organic acquisition and reactivation funnel from search impression to DAU
Partner closely with cross-functional teams to scale content labeling, retrieval, ranking, and experimentation systems that power SEO
Build alignment across the company on the SEO vision and roadmap with senior leadership and executives
Use data insights, user research, competitive analysis, and design thinking to continuously identify, size, and prioritize new SEO opportunities
Ensure SEO investments balance short-term traffic wins with building a durable, scalable technical foundation
Requirements
Bachelor’s degree or equivalent years of experience
8+ years of product management experience at a consumer or enterprise technology company
3+ years of domain experience working on growth and/or SEO in a product management role
Deep understanding of search engine optimization, including technical SEO, content strategy, and offsite/link-building practices
Experience with web and mobile app architecture and how it intersects with SEO
Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, and other industry-standard platforms
Highly impact-focused, with a demonstrated history of leading teams to deliver concrete, measurable results on growth or SEO-related metrics at massive scale
Ability to think creatively and approach problems with system-level thinking
Benefits
Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
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