Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
About the role
- Director of Solution Marketing responsible for developing strategies for Elsevier's solutions portfolio. Collaborating with teams to drive customer engagement and business growth in Life Sciences.
Responsibilities
- Collaborate closely with executive leadership, product management, sales, and cross-functional marketing teams to define strategic goals, translate them into actionable marketing plans, and measure success.
- Build the market model and segmentation for academic Life Sciences; define ICPs and personas (e.g., PIs, lab managers, research IT, librarians, procurement).
- Translate key research workflows and jobs‑to‑be‑done into prioritized use cases and solution narratives.
- Serve as the expert on industry trends, emerging technologies, and competitive developments to maintain a strategic advantage in the academic and research markets.
- Influence product roadmaps with evidence from customer research, usage data, and deal feedback.
- Own the message house and proof points for Life Sciences, creating differentiated value propositions for researchers and librarians.
- Recommend packaging and pricing constructs aligned to customer needs and buying practices.
- Lead Tiered launch planning (objectives, audiences, channels, timeline, readiness gates).
Requirements
- 10+ years in B2B product/solution marketing or adjacent roles required.
- Preference for Life Sciences or Chemistry knowledge.
- Exceptional positioning and storytelling skills, with proven ability to translate technical/scientific concepts into clear outcomes for academic stakeholders.
- Extensive experience in senior marketing leadership roles, with a track record of developing and executing successful marketing strategies.
- Strong strategic thinking, leadership, and decision-making skills.
- Excellent verbal and written communications, negotiation, and stakeholder management abilities.
- Demonstrated success leading cross‑functional GTM in a highly matrixed environment (influencing Product, Sales, Customer Success, Marketing, and partners without direct authority).
- Proficient with market segmentation, pricing/packaging, launch planning, and pipeline analytics.
Benefits
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Long service awards
- Save As You Earn share option scheme
- Travel Season ticket loan
- Maternity, paternity and shared parental leave
- Access to emergency care for both the elderly and children
- RE CARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts via Perks at Work
Job title
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