VP of Brand & GTM Marketing driving brand strategy and integrated initiatives at a global level in Tech. A pivotal leadership role critical for growth and market presence.
About the role
- Director GTM Enablement driving customer-centric enablement programs for global commercial teams. Collaborating with cross-functional leaders to optimize market execution and drive business growth.
Responsibilities
- Develop and execute comprehensive Go-To-Market strategies for A&G segment, including Life Sciences specifically ensuring alignment with business goals across functions
- Develop and implement GTM best practices, playbooks, and frameworks to optimize market execution
- Assist in refining product positioning and market segmentation, ensuring revenue enablement plans across solutions and alignment from pre-sales motion to post-sales customer success
- Support the introduction of new innovations, driving market adoption and scalability
- Identify and support opportunities for market expansion to drive business growth
Requirements
- Solid business acumen and experience in Go-To-Market strategy, product marketing, or related fields
- Strong ability to work cross-functionally with product, sales, and marketing teams
- Experience in market research, competitive analysis, and customer insights
- Excellent communication and project management skills
- Ability to analyse performance metrics and optimize strategies accordingly
- Experience / understanding of scientific research, for example previous research experience or advanced degrees (MSc or PhD), experience in Chemistry, Biology, or related Life Sciences fields would be a plus
Benefits
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Long service awards
- Save As You Earn share option scheme
- Travel Season ticket loan
- Maternity, paternity and shared parental leave
- Access to emergency care for both the elderly and children
- RE CARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts via Perks at Work
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