VP of Brand & GTM Marketing driving brand strategy and integrated initiatives at a global level in Tech. A pivotal leadership role critical for growth and market presence.
About the role
- Senior Product Marketing Manager leading product marketing efforts for a B2B procurement platform. Responsible for product launches, messaging, and go-to-market strategies.
Responsibilities
- Own product and feature launches including positioning, launch planning, enablement, and adoption campaigns.
- Develop solution, product, and industry messaging and persuasive copy that resonates with contractors and suppliers.
- Build competitive and market intelligence programs analyzing competitors, substitutes, and emerging technologies, and translate insights into sales enablement, positioning shifts, and roadmap input.
- Partner with Product to deeply understand the roadmap and share insights for feature prioritization based on market opportunity and customer need.
- Develop proof points through case studies, testimonials, and use-case content that demonstrate measurable value and customer ROI.
- Create content that moves the funnel, supporting demand generation and sales.
- Collaborate with Demand Generation to develop multi-channel marketing programs for strategic feature launches.
- Analyze product adoption metrics and marketing performance to inform strategy and refine future GTM activities.
- Conduct industry research, both qualitative and quantitative, do deliver meaningful proof and insights that inform our product strategy.
- Travel at least 25% for conferences, customer meetings, and internal events.
Requirements
- 3–5 years of experience in product marketing, ideally in B2B SaaS or a technical product environment
- Strong track record leading launches from concept to rollout and beyond—driving measurable business impact
- Exceptional written and verbal communication skills, with the ability to simplify complex topics into clear, audience-specific value propositions
- Highly cross-functional and collaborative; experienced working with Product, Sales, CS, and Demand Gen to align and execute
- Data-driven mindset—comfortable digging into usage metrics, market data, and campaign performance to refine your approach
- Self-starter with strong project management skills and a bias for action
- Experience in construction a plus
Benefits
- Medical, Dental, Vision, STD & Life Insurance (100% company‑paid for employees)
- 401(k) with company match
- Bonus potential
- Two weeks PTO in the first year
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