Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Manage marketing communications for Provista’s proprietary materials management software Envi. Oversee content creation, digital engagement, branding initiatives, and sales enablement activities.
Responsibilities
- Develop and manage content for the Envi website, blog, case studies, and collateral materials.
- Create and refine sales support materials, including email templates, fact sheets, and presentations.
- Oversee Envi’s digital presence, including LinkedIn management and website updates.
- Maintain and evolve Envi brand messaging, ensuring consistency across platforms and materials.
- Provide biweekly marketing updates and ensure sales alignment with internal stakeholders.
- Collaborate with Provista marketing on procurement-related content and lead generation initiatives.
- Manage digital campaigns, email series, and paid media strategies for procurement offerings.
- Coordinate with partners on joint marketing efforts to expand reach and strengthen brand positioning.
- Monitor member experience and satisfaction through surveys and supporting communications.
Requirements
- Relevant degree preferred.
- 2 or more years of relevant experience required.
- Experience in the healthcare industry preferred.
- Experience with Product Launches.
- Strong project management and organizational skills.
- Excellent written and verbal communication abilities.
- Self-starter, proactive with the ability to take initiative.
- Experience with content management systems (e.g., Sitecore, WordPress) preferred.
- Proven ability to collaborate effectively across departments and with external partners.
- Willingness to travel.
Benefits
- Vizient has a comprehensive benefits plan!
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