Senior Product Marketing Manager leading product marketing efforts for a B2B procurement platform. Responsible for product launches, messaging, and go - to - market strategies.
About the role
- VP of Brand & GTM Marketing driving brand strategy and integrated initiatives at a global level in Tech. A pivotal leadership role critical for growth and market presence.
Responsibilities
- Lead the development and execution of global brand strategy and integrated go-to-market initiatives
- Ensure consistent brand identity, voice, and storytelling across all touchpoints
- Own GTM strategy for product launches, new markets, and key initiatives
- Optimize the customer journey—from awareness through conversion and retention
- Oversee multi-channel demand generation efforts (digital, content, events, partnerships)
- Foster strong collaboration across Marketing, Product, Sales, HR, and Leadership teams
- Define and track brand health, campaign effectiveness, and GTM impact.
Requirements
- 12–15+ years of experience in brand, marketing, or GTM leadership roles
- At least 5+ years in an executive-level position
- Proven track record of scaling brand strategy and GTM execution in high-growth or tech-driven environments
- Strong experience with product marketing, demand generation, and integrated campaigns
- Deep understanding of the intersection between brand, customer experience, and talent brand
- Demonstrated ability to lead and inspire cross-functional, global teams
- Strong analytical mindset with a data-driven approach to decision-making
- Excellent storytelling, communication, and stakeholder management skills.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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