Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Product Marketing Manager strategizing for diverse industry audiences at Plaid. Empowering financial transformation through targeted marketing and collaboration with the GTM team.
Responsibilities
- Develop and own audience-specific messaging, positioning, and narrative for your assigned industries, ensuring Plaid’s cross-product value is clearly communicated in terms that resonate with target buyers.
- Lead outbound campaign strategy for your industries: write the brief, define the target audience and channel mix (paid, email/lifecycle, content, events, ABM, and social), develop the messaging, and partner with channel owners to execute. Measure results and iterate.
- Build and maintain GTM collateral: pitch decks, one-pagers, battle cards, email cadences, and other sales enablement materials that help our GTM teams sell more effectively.
- Serve as a key feedback loop between GTM and Product/Marketing: capture themes from the market, package them clearly, and bring them to the teams who can act on them.
- Track full-funnel performance for your verticals across all active channels, identify what’s driving or dragging results, and use those insights to recommend changes to messaging, targeting, channel mix, or program investment.
- Collaborate with Product Area PMMs on the launch and distribution of new products to your industry audiences at the right stage of the launch lifecycle.
- Develop and maintain ICPs for your industries that are distributed and used across the company.
Requirements
- 4–6 years in product marketing, industry marketing, or a closely related B2B GTM function.
- Proven experience owning outbound B2B marketing campaigns end-to-end: from brief and audience definition through channel selection, messaging, launch, and post-campaign analysis.
- Working knowledge of multiple outbound marketing channels (email/lifecycle, paid, content, events, ABM) and how they fit together in an integrated campaign.
- Excellent communication skills, with the ability to influence stakeholders through structured thinking and clear narratives.
- Data literacy with campaign and funnel metrics: able to read performance across channels (CTR, MQL volume, CVR, pipeline influence), diagnose what’s working, and make a clear recommendation on what to change and why.
- Familiarity with open banking, fraud prevention, payments, or lending.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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