Product Marketing Manager strategizing for diverse industry audiences at Plaid. Empowering financial transformation through targeted marketing and collaboration with the GTM team.
About the role
- Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy-to-next-gen transitions and broader growth strategies in a healthcare environment.
Responsibilities
- Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
- Partner with Global Service to deploy pricing strategies that accelerate platform conversions
- Ensure a scalable, seamless global trade-in/trade-up process
- Track KPIs and dashboards to measure program performance
- Identify and pursue growth opportunities across the portfolio
- Lead downstream marketing strategy and execution across all growth initiatives
- Develop messaging and positioning that resonates with key customer personas
- Build and manage multi-channel programs to generate demand and accelerate conversion
- Collaborate closely with growth marketing and marketing communications to align strategy
Requirements
- Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline preferred
- 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
- Flow cytometry experience required
- Proven track record building and executing global marketing programs that drive commercial results
- Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
- Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred
- Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
- Strong cross-functional leadership, change management, and problem-solving skills
- Ability to travel up to 25%
Benefits
- Competitive package of compensation and benefits programs
- On-site collaboration fostering creativity, innovation, and effective problem-solving
- Professional development opportunities
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