Hybrid Product Marketing Manager

Posted 6 hours ago

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About the role

  • Product Marketing Manager for technical users at Flux, focusing on AI hardware engineering. Leading product positioning and launches in a collaborative environment with design and product teams.

Responsibilities

  • Own positioning and messaging: value props, proof points, competitive framing, and copy standards
  • Lead product launches end-to-end: briefs, narratives, assets, timelines, and channel coordination
  • Align GTM channels around one story: paid, SEO, lifecycle, social, community, and sales surfaces
  • Define segmentation and packaging messaging as Flux evolves (example: Starter vs Pro)
  • Build reusable systems: messaging libraries, launch playbooks, FAQs, objection handling, and copy blocks
  • Partner with product and design to improve key conversion surfaces where narrative meets experience

Requirements

  • Proven PMM experience for technical users (PLG, devtools, technical SaaS, or similar)
  • Exceptional writing, editing, and narrative skill with strong taste
  • Track record of running launches and coordinating across multiple teams
  • Ability to align channel owners without owning their execution
  • Comfort operating in ambiguity and building systems from scratch
  • Experience marketing to hardware engineers or adjacent technical communities
  • Experience with segmentation and tier narratives (Starter vs Pro, packaging, upgrades)
  • Background in fast-shipping product orgs with frequent launches

Benefits

  • Health insurance and wellness programs
  • Professional development opportunities
  • Flexible work arrangements

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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