About the role

  • Commercial Sales Manager at WRU responsible for building partnerships and sales. Focused on maximizing commercial growth across rugby ecosystem with emphasis on hospitality sales during peak events.

Responsibilities

  • Build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
  • Desktop research to identify potential sales leads.
  • Support in the identification and documentation of a real time and up to date list of all available partnerships inventory so that it is clear what is available to be sold.
  • Ensure the relevant system is kept up to date.
  • Support in establishing a clear and agreed rate card for the available inventory.
  • Support in the development of a commercial strategy as to how the inventory is to be packaged, taken to market and sold.
  • Use data sources, desktop research and industry knowledge and networks to identify target lists of clients and drive a coordinated approach to selling to these clients, tracking and recording updates in the outreach process.
  • Support in the process of ensuring the correct systems and processes are in place to track the sales pipeline and capture all contact details for sales targets (e.g. management of a B2B database for lead generation).
  • Identify opportunities for creating bespoke commercial partnership proposals.
  • Work with the commercial team on the creation and ongoing maintenance of a suite of templated sales materials that can be quickly and easily refined to apply to any sales opportunity (e.g. WRU intro deck, sales decks, rights package summaries, etc).
  • Direct outreach to potential clients to setup sales meetings.
  • Support in the preparation of sales materials for such meetings, with support from the wider team.
  • Work with commercial agencies engaged by the WRU Group to support Partnership Sales, as relevant.
  • Drive sales opportunities through to the signing of contracts.
  • Ensure smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.
  • Support the Partnerships team as required, especially as it relates to ensuring the partnerships team are fully briefed on the rights that have been sold to partners.
  • Support the hospitality sales team to build and maintain a healthy and vibrant sales pipeline and to convert sales leads into new business particularly during peak hospitality sales periods throughout the year.
  • Ensure all sales activities and pipeline opportunities are recorded centrally to maintain a full customer database that can support forecasting.

Requirements

  • Demonstrated sales and business development experience, ideally in sport partnerships and/or hospitality.
  • Direct sales / outreach experience.
  • Demonstrable experience of developing relationships with key buying decision makers in local and national businesses.
  • Understanding and experience of commercial / sponsorships rights.
  • Experience of presenting at introductory and other meetings to a variety of stakeholders.
  • Ability to balance competing demands and requirements to find mutually acceptable solutions.
  • Experience of contract negotiation and contract management.
  • Self-motivated, proactive and driven to achieve results.
  • The ability to work on own initiative effectively, both as an individual and as part of a team.
  • Excited by challenges and motivated to find solutions that work for all parties.
  • Excellent attention to detail.
  • Excellent IT skills, specifically Microsoft package.
  • Excellent written and verbal communication skills are essential.
  • Strong interpersonal and relationship management.
  • Ability to communicate and work through the medium of Welsh is desirable.

Benefits

  • Salary Sacrifice Pension (5% employee contribution, matched by WRU)
  • Life assurance scheme
  • WRU Group Ticket Allocation (in line with ticketing policy)
  • One additional paid day off (birthday leave)
  • Employee assistance programme
  • Team Tactics – hybrid working arrangements
  • Free stadium parking and gym
  • WRU Group store and tour discounts
  • WRU Group partnership offers
  • Eye Care Voucher Scheme
  • Cycle to Work Scheme

Job title

Commercial Sales Manager

Job type

Experience level

Mid levelSenior

Salary

£40,000 per year

Degree requirement

No Education Requirement

Location requirements

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