Commercial Sales Manager at WRU responsible for building partnerships and sales. Focused on maximizing commercial growth across rugby ecosystem with emphasis on hospitality sales during peak events.
Responsibilities
Build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
Desktop research to identify potential sales leads.
Support in the identification and documentation of a real time and up to date list of all available partnerships inventory so that it is clear what is available to be sold.
Ensure the relevant system is kept up to date.
Support in establishing a clear and agreed rate card for the available inventory.
Support in the development of a commercial strategy as to how the inventory is to be packaged, taken to market and sold.
Use data sources, desktop research and industry knowledge and networks to identify target lists of clients and drive a coordinated approach to selling to these clients, tracking and recording updates in the outreach process.
Support in the process of ensuring the correct systems and processes are in place to track the sales pipeline and capture all contact details for sales targets (e.g. management of a B2B database for lead generation).
Identify opportunities for creating bespoke commercial partnership proposals.
Work with the commercial team on the creation and ongoing maintenance of a suite of templated sales materials that can be quickly and easily refined to apply to any sales opportunity (e.g. WRU intro deck, sales decks, rights package summaries, etc).
Direct outreach to potential clients to setup sales meetings.
Support in the preparation of sales materials for such meetings, with support from the wider team.
Work with commercial agencies engaged by the WRU Group to support Partnership Sales, as relevant.
Drive sales opportunities through to the signing of contracts.
Ensure smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.
Support the Partnerships team as required, especially as it relates to ensuring the partnerships team are fully briefed on the rights that have been sold to partners.
Support the hospitality sales team to build and maintain a healthy and vibrant sales pipeline and to convert sales leads into new business particularly during peak hospitality sales periods throughout the year.
Ensure all sales activities and pipeline opportunities are recorded centrally to maintain a full customer database that can support forecasting.
Requirements
Demonstrated sales and business development experience, ideally in sport partnerships and/or hospitality.
Direct sales / outreach experience.
Demonstrable experience of developing relationships with key buying decision makers in local and national businesses.
Understanding and experience of commercial / sponsorships rights.
Experience of presenting at introductory and other meetings to a variety of stakeholders.
Ability to balance competing demands and requirements to find mutually acceptable solutions.
Experience of contract negotiation and contract management.
Self-motivated, proactive and driven to achieve results.
The ability to work on own initiative effectively, both as an individual and as part of a team.
Excited by challenges and motivated to find solutions that work for all parties.
Excellent attention to detail.
Excellent IT skills, specifically Microsoft package.
Excellent written and verbal communication skills are essential.
Strong interpersonal and relationship management.
Ability to communicate and work through the medium of Welsh is desirable.
Benefits
Salary Sacrifice Pension (5% employee contribution, matched by WRU)
Life assurance scheme
WRU Group Ticket Allocation (in line with ticketing policy)
Senior Sales Compensation Manager designing global sales commission plans for DeepL. Collaborating with HR and Finance to ensure alignment with company goals.
Sales Internship with CDW covering strategic projects and collaborative learning. Perfect for students aiming to kickstart their sales careers while supporting a leading technology brand.
Sales Support role at CDW responsible for managing customer accounts and improving sales capacity. Engaging with customers, internal teams, and vendors to enhance service and satisfaction.
Sleep Expert enhancing customer experience and driving sales at Mattress Firm locations. Assisting customers with dream mattress selection and driving individual sales performance, maintaining relationships, and leveraging social media.
Sales Manager managing the complete sales process from lead generation to negotiations. Building networks and ensuring customer satisfaction in AI and Data consulting.
Sales Manager responsible for managing the complete sales process for IT consulting services at Woodmark Consulting. Building networks and collaborating with clients to ensure satisfaction and project success.
Healthcare Sales Trainee providing consultative sales conversations for Medicare plans. Conducting needs assessments and enrolling customers while receiving paid training and support in Kapolei, HI.
Sales Manager at team.blue managing national sales strategies and performance across segments. Overseeing support teams while fostering a customer - centric operational model.
Presales Manager working with Sales Managers to convince potential customers of software solutions. Collaborating on implementation concepts and supporting customer project goals.
Sales Associate at Mondelēz International fulfilling merchandising needs of grocery - related customers. Responsibilities include stocking shelves and maintaining displays for leading snack brands.