Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
About the role
- Assistant Brand Manager nurturing brands with creativity and strategic insight at Reckitt. Collaborating on brand journeys and delivering memorable marketing campaigns.
Responsibilities
- Contribute to developing the vision and strategy for our brands, elevating our market presence and profitability
- Support marketing plans & manage marketing budgets for a given brand within category
- Providing regular brand tracking information to monitor market performance
- Developing and executing annual marketing plan activities, including local media strategy /plans for a given brand within a category, responsible for ensuring successful implementation of the plan
- In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
- Supporting the execution of products launches and contribute to innovation by delivering product development programs to further margin growth
- Supporting implementation of portfolio strategy to support overall business strategy relating to the activation of brands, support market strategy and partner with media / consumer and market insights to implement media strategy and plans
- Lead initiatives to enhance product pipelines and fund innovative launches, executing with precision and creativity
- Manage and coordinate daily brand operations, ensuring seamless execution of marketing strategies
- Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency
- Handle the marketing budget, monitoring spending to ensure optimal return on investment and brand growth
Requirements
- Qualified Bachelors Degree in Business Commerce/Marketing
- Proven FMCG and/or Pharmaceutical brand marketing experience of at least 2-3 years
- Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment
- Equally proficient in offline and online branding strategies and approaches
- Experience in working with teams on successful project management and time management skills proactive approach, comfortable with both autonomy and collaboration
- Robust analytical abilities to dissect market trends and brand performance
- Exceptional verbal and written communication talents
- Experience in FMCG or Consumer Health and a proven track record in Brand Management
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Opportunity to save and share in Reckitt's potential future successes
- Short-term incentives to recognize, appreciate and reward your work for delivering outstanding results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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