About the role

I&A Manager for Reckitt, leading Consumer Engagement and Business Insights through analytics. Collaborating with internal teams to enhance competitive advantage and actionable strategies.

Responsibilities

Provide Strategic partnership to the Core Reckitt Consumer Engagement (CE) team
Develop a proactive ‘learning agenda’ within CE: conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
Increase our competitive advantage through BEI measurement & optimization
Plan & execute against Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT Retailer Program Measurement (Amazon, Walmart Connect, Roundel)
New Global Capabilities Pilots – Be a champion for US Core Reckitt Business needs
Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research
Become the ‘go-to person’ within the CE team for brand and consumer insights by working in partnership with Brand I&A
Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A)
Embed & Educate business on usage of Ecommerce tools – build proficiency of use of systems within the business teams
Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy

5+ years’ experience in insights & analytics in the omni-channel media market
Experience in Ecommerce a significant plus
Experience with advertising data and digital ad platforms (i.e. Pacvue)
Strong understanding of omni channel media strategy
Experience with analytical solutions available to measure sales impact of media (including but not limited to MMx/MMM, Digital & Ecommerce Media measurement, Nielsen Catalina, Multi Touch Attribution, Matched Panel Analysis, Oracle Sales Lift, Campaign Optimization Measurement)
Demonstrated ability to collaborate to transform measurement request into actionable, focused business questions that can be answered via analytics solutions
Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity
Exposure to data tools, technology. Experience working with Data scientist and programmers a plus
Very strong analytical skills
Cross function exposure to other business operations
Experience with data visualization tools (Tableau, PowerBI) a plus
Proven track record in synthesizing learnings from multiple data sources, aligning multiple stakeholders to actionable strategic shifts and delivering recommendations to C-level executives
Mastery of data with Uncompromising commitment to ensuring data quality & accuracy
Career in leading CPG company/ e-commerce/ e-retailer a plus