Demand Analyst developing demand forecasts using statistical and machine learning models in Nestlé's Supply Chain team. Collaborating with planners and analysts to enhance forecasting tools and processes.
About the role
- I&A Manager for Reckitt, leading Consumer Engagement and Business Insights through analytics. Collaborating with internal teams to enhance competitive advantage and actionable strategies.
Responsibilities
- Provide Strategic partnership to the Core Reckitt Consumer Engagement (CE) team
- Develop a proactive ‘learning agenda’ within CE: conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
- Increase our competitive advantage through BEI measurement & optimization
- Plan & execute against Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT Retailer Program Measurement (Amazon, Walmart Connect, Roundel)
- New Global Capabilities Pilots – Be a champion for US Core Reckitt Business needs
- Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research
- Become the ‘go-to person’ within the CE team for brand and consumer insights by working in partnership with Brand I&A
- Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A)
- Embed & Educate business on usage of Ecommerce tools – build proficiency of use of systems within the business teams
- Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
- Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy
Requirements
- 5+ years’ experience in insights & analytics in the omni-channel media market
- Experience in Ecommerce a significant plus
- Experience with advertising data and digital ad platforms (i.e. Pacvue)
- Strong understanding of omni channel media strategy
- Experience with analytical solutions available to measure sales impact of media (including but not limited to MMx/MMM, Digital & Ecommerce Media measurement, Nielsen Catalina, Multi Touch Attribution, Matched Panel Analysis, Oracle Sales Lift, Campaign Optimization Measurement)
- Demonstrated ability to collaborate to transform measurement request into actionable, focused business questions that can be answered via analytics solutions
- Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity
- Exposure to data tools, technology. Experience working with Data scientist and programmers a plus
- Very strong analytical skills
- Cross function exposure to other business operations
- Experience with data visualization tools (Tableau, PowerBI) a plus
- Proven track record in synthesizing learnings from multiple data sources, aligning multiple stakeholders to actionable strategic shifts and delivering recommendations to C-level executives
- Mastery of data with Uncompromising commitment to ensuring data quality & accuracy
- Career in leading CPG company/ e-commerce/ e-retailer a plus
Benefits
- Health insurance
- Prescription
- Dental
- Vision
- Life and disability insurance
- Paid time off for vacation, sick and company recognized holidays
- 401(k) plan
- 16-week paid parental leave or 26 weeks for the birthing parent
- Adoption and fertility support
- Tuition reimbursement
- Discounts
- Employee Assistance Program to promote mental health
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