Hybrid SEO and Web Analytics Analyst

Posted 4 hours ago

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About the role

  • SEO Analyst developing and executing SEO strategies to drive business goals at Highmark Health. Collaborating across teams to optimize digital content and reporting site performance.

Responsibilities

  • Executes SEO strategies for a digital product or website to support customer and business goals.
  • Helps develop SEO plans optimizing new and existing content.
  • Partners with the internal creative agency on content development and SEO requirements for content across the property or site.
  • Works with various SEO management tools such as SEO Clarity, Conductor, BrightEdge, Yext, Site Improve, SEMRush, etc.
  • Assists with SEO performance reporting on site performance and content engagement trends.
  • Works with Google Search Console.
  • Provides input to Content Strategy, UX, and product management on SEO strategy and execution across sites.

Requirements

  • Bachelor's degree in Communication, Marketing, Digital Marketing or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
  • 3 years experience as a Search Engine Optimization Analyst
  • 3 years experience in Digital Marketing
  • 3 years experience in Marketing and Communications
  • Understanding of Search Engine Optimization principles.
  • Familiarity with web content management systems
  • Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Benefits

  • Competitive salary
  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements

Job title

SEO and Web Analytics Analyst

Job type

Experience level

Mid levelSenior

Salary

$50,200 - $91,200 per year

Degree requirement

Bachelor's Degree

Location requirements

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