Principal in Strategic Business Development for SBA Communications focused on securing real estate for wireless infrastructure. Involves relationship management with property owners and strategic sales efforts.
About the role
- Business Development Associate driving growth for RealSelf's Booking Integration and provider products. Collaborating cross-functionally to shape business development strategies in the aesthetic marketplace.
Responsibilities
- Drive business development for RealSelf’s Booking Integration and related provider products across medspas, aesthetic providers, financial services and more.
- Build and manage a proactive pipeline, including outbound outreach, relationship development, and strategic account targeting.
- Design and implement processes for our inbound funnel tied to business pages, including product bundling and monetization pathways.
- Partner cross-functionally with Product, Engineering, Revenue, and senior leadership to align on roadmap, launch strategy, and provider feedback.
- Contribute to pricing, packaging, and positioning by surfacing market insights and voicing informed, data-backed opinions.
- Track and evaluate performance, measuring success through both quantitative metrics (pipeline, conversion, revenue impact) and qualitative outcomes (provider feedback, strategic learnings, ecosystem attributions).
- Help define new business development playbooks, turning early experiments into scalable, repeatable processes.
Requirements
- 4–7+ years of experience in business development, partnerships, sales, or strategic growth, ideally in marketplaces, SaaS, healthcare, financial services, or consumer platforms.
- Proven ability to operate as an individual contributor in fast-moving, evolving environments.
- Strong relationship-building skills, with comfort engaging founders, operators, and clinical leaders.
- Experience collaborating cross-functionally with product and technical teams.
- Strategic mindset paired with hands-on execution—you can zoom out and get scrappy.
- Comfortable with ambiguity, change, and building from a blank page.
- Strong written and verbal communication skills.
- NYC-based and able to work hybrid (2 days per week in office).
- Nice to Have:
- Experience in aesthetics, healthcare marketplaces, or vertical SaaS.
- Exposure to pricing, packaging, or go-to-market experimentation.
- Familiarity with CRM tools and pipeline analytics.
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