Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Senior Media Buyer at ReachMobi leading and optimizing performance-based media campaigns across mobile, social, search, and display channels. Collaborating cross-functionally to drive marketing initiatives.
Responsibilities
- Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
- Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
- Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
- Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
- Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
- Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
- Create, test, and optimize ad copy and creative assets, including text, image, and video.
- Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.
Requirements
- 5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.)
- Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
- Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
- Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
- Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
- Leadership or mentoring experience preferred.
- Mobile advertising experience highly desired.
Benefits
- Unlimited Paid Time Off plus 10 paid holidays
- 401k match up to 4%
- Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD fully employer-paid
- Complimentary snacks, beverages, beer fridge, and catered lunches
- Regular company-sponsored social events to connect with your team and colleagues
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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