Brand Marketing Partnerships & PR Specialist driving brand awareness through strategic partnerships and media relations for Backcountry. Executing PR initiatives to engage core outdoor audiences.
About the role
- Manager of Brand Influencer & Talent Partnerships at QVC Group developing campaigns and managing strategies to elevate brand visibility. Collaborating cross-functionally to drive revenue growth and engagement.
Responsibilities
- Develop and execute consumer-facing brand influencer campaigns
- Manage the Brand Influencer strategies aligned to QVC Group's Growth / WIN strategy
- Manage planning and execution of brand influencer strategy for key tent-pole events
- Cultivate and maintain strong relationships with agencies influencers and key stakeholders
- Monitor social media trends and proactively identify opportunities for positive brand exposure
- Collaborate cross-functionally with brand, growth marketing, merchandising, digital, programming, social commerce and streaming teams
- Measure and report on brand influencer effectiveness
Requirements
- Bachelors degree in Business, Marketing or a related field
- 5+ years of social media and/or digital marketing
- Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms
- Prior experience in developing and executing creative ideas and concepts required
Benefits
- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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